Sustainable regional development through rural tourism in Jammu and Kashmir

Jammu and Kashmir is a State in India that has emerged from one and a half decades of long armed insurgency. Naturally, this political turmoil has negatively impacted the state’s economy. The industrial sector of the state is not well developed and tourism is one of the main sources of revenue...

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Main Author: M Ramjit
Format: Article
Language:English
Published: AfricaJournals 2015-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article40vol4(2)july-nov2015.pdf
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author M Ramjit
author_facet M Ramjit
author_sort M Ramjit
collection DOAJ
description Jammu and Kashmir is a State in India that has emerged from one and a half decades of long armed insurgency. Naturally, this political turmoil has negatively impacted the state’s economy. The industrial sector of the state is not well developed and tourism is one of the main sources of revenue. However, mainstream tourism does not seem to be progressing which demands other alternatives be sought. One of the best possible alternatives could be rural tourism development. Rural development is increasingly associated with entrepreneurship, which is considered as a central force of economic growth and development. Tourism’s role in rural development is basically an economic one and can help to sustain and improve the quality of life in rural areas. Tourism involves mostly small enterprises, so the role of tourism entrepreneurs can be very important for the development of rural tourism. Of all the economic sectors, tourism is perhaps the one in which the greatest degree of involvement is needed by the entrepreneurial sector in formulating sustainable development strategies. Rural tourism entrepreneurship has gained increasing importance as it is seen as a major driving force behind rural tourism. This study aims to highlight the importance and potential of rural tourism in a Kashmir region where about 73 percent of the population live in rural areas. Kashmir has a lot to offer tourists, such as its scenic beauty, a kaleidoscope of traditions, a variety of cultures and an array of opportunities to explore the outdoors through sporting and adventure activities. This study attempts to prove that, if managed and organized in a proper way, rural tourism could bring the economic prosperity back to the people of the Kashmir region after recent disasters and crises.
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spelling doaj.art-43bd7fd00a984ad6a9e771587fcd5e662022-12-21T18:44:20ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2015-01-0142article_40_vol_4_2_2015Sustainable regional development through rural tourism in Jammu and KashmirM Ramjit0 Central University of Kashmir Jammu and Kashmir is a State in India that has emerged from one and a half decades of long armed insurgency. Naturally, this political turmoil has negatively impacted the state’s economy. The industrial sector of the state is not well developed and tourism is one of the main sources of revenue. However, mainstream tourism does not seem to be progressing which demands other alternatives be sought. One of the best possible alternatives could be rural tourism development. Rural development is increasingly associated with entrepreneurship, which is considered as a central force of economic growth and development. Tourism’s role in rural development is basically an economic one and can help to sustain and improve the quality of life in rural areas. Tourism involves mostly small enterprises, so the role of tourism entrepreneurs can be very important for the development of rural tourism. Of all the economic sectors, tourism is perhaps the one in which the greatest degree of involvement is needed by the entrepreneurial sector in formulating sustainable development strategies. Rural tourism entrepreneurship has gained increasing importance as it is seen as a major driving force behind rural tourism. This study aims to highlight the importance and potential of rural tourism in a Kashmir region where about 73 percent of the population live in rural areas. Kashmir has a lot to offer tourists, such as its scenic beauty, a kaleidoscope of traditions, a variety of cultures and an array of opportunities to explore the outdoors through sporting and adventure activities. This study attempts to prove that, if managed and organized in a proper way, rural tourism could bring the economic prosperity back to the people of the Kashmir region after recent disasters and crises. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article40vol4(2)july-nov2015.pdf rural tourism entrepreneurship regional development Kashmir
spellingShingle M Ramjit
Sustainable regional development through rural tourism in Jammu and Kashmir
African Journal of Hospitality, Tourism and Leisure
rural tourism
entrepreneurship
regional development
Kashmir
title Sustainable regional development through rural tourism in Jammu and Kashmir
title_full Sustainable regional development through rural tourism in Jammu and Kashmir
title_fullStr Sustainable regional development through rural tourism in Jammu and Kashmir
title_full_unstemmed Sustainable regional development through rural tourism in Jammu and Kashmir
title_short Sustainable regional development through rural tourism in Jammu and Kashmir
title_sort sustainable regional development through rural tourism in jammu and kashmir
topic rural tourism
entrepreneurship
regional development
Kashmir
url http://www.ajhtl.com/uploads/7/1/6/3/7163688/article40vol4(2)july-nov2015.pdf
work_keys_str_mv AT mramjit sustainableregionaldevelopmentthroughruraltourisminjammuandkashmir