Entrepreneurial Attributes of Floriculture Farmers
Floriculture has emerged as an important agribusiness, providing employment opportunities and entrepreneurship in both urban and rural areas. This study calculated the entrepreneurial attributes of floriculture farmers in Nashik, Maharashtra, India were calculated based on seven parameters viz., in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Extension Education Society
2024-01-01
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| Series: | Journal of Extension Education |
| Subjects: | |
| Online Access: | http://www.extensioneducation.org/index.php/jee/article/view/1257 |
| Summary: | Floriculture has emerged as an important agribusiness, providing employment opportunities and entrepreneurship in both urban and rural areas. This study calculated the entrepreneurial attributes of floriculture farmers in Nashik, Maharashtra, India were calculated based on seven parameters viz., innovativeness, achievement motivation, economic motivation, decision making ability, leadership ability, risk orientation and management orientation. Majority of the flower growers belonged to medium entrepreneurial category. There was a highly significant and positive relationship of entrepreneurial attributes of respondents with Annual Income, Mass Media Exposure and Extension Agency Contact.
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| ISSN: | 0971-3123 2456-1282 |