Entrepreneurial Attributes of Floriculture Farmers

Floriculture has emerged as an important agribusiness, providing employment opportunities and entrepreneurship in both urban and rural areas. This study calculated the entrepreneurial attributes of floriculture farmers in Nashik, Maharashtra, India were calculated based on seven parameters viz., in...

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Main Authors: Darshana Kapadnis, Niteen Jaysing Thoke
Format: Article
Language:English
Published: Extension Education Society 2024-01-01
Series:Journal of Extension Education
Subjects:
Online Access:http://www.extensioneducation.org/index.php/jee/article/view/1257
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author Darshana Kapadnis
Niteen Jaysing Thoke
author_facet Darshana Kapadnis
Niteen Jaysing Thoke
author_sort Darshana Kapadnis
collection DOAJ
description Floriculture has emerged as an important agribusiness, providing employment opportunities and entrepreneurship in both urban and rural areas. This study calculated the entrepreneurial attributes of floriculture farmers in Nashik, Maharashtra, India were calculated based on seven parameters viz., innovativeness, achievement motivation, economic motivation, decision making ability, leadership ability, risk orientation and management orientation. Majority of the flower growers belonged to medium entrepreneurial category. There was a highly significant and positive relationship of entrepreneurial attributes of respondents with Annual Income, Mass Media Exposure and Extension Agency Contact.
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spelling doaj.art-43c804202c784ffd99995ae663e8834e2024-01-27T20:34:49ZengExtension Education SocietyJournal of Extension Education0971-31232456-12822024-01-0134410.26725/JEE.2022.4.34.6906-6909Entrepreneurial Attributes of Floriculture FarmersDarshana Kapadnis0Niteen Jaysing Thoke1Yashwantrao Chavan Maharashtra Open University, NashikKrishi Vigyan Kendra, Yashwantrao Chavan Maharashtra Open University, Nashik Floriculture has emerged as an important agribusiness, providing employment opportunities and entrepreneurship in both urban and rural areas. This study calculated the entrepreneurial attributes of floriculture farmers in Nashik, Maharashtra, India were calculated based on seven parameters viz., innovativeness, achievement motivation, economic motivation, decision making ability, leadership ability, risk orientation and management orientation. Majority of the flower growers belonged to medium entrepreneurial category. There was a highly significant and positive relationship of entrepreneurial attributes of respondents with Annual Income, Mass Media Exposure and Extension Agency Contact. http://www.extensioneducation.org/index.php/jee/article/view/1257Floriculture farmer; Entrepreneurial Attributes; Innovativeness; Management orientation; Maharashtra
spellingShingle Darshana Kapadnis
Niteen Jaysing Thoke
Entrepreneurial Attributes of Floriculture Farmers
Journal of Extension Education
Floriculture farmer; Entrepreneurial Attributes; Innovativeness; Management orientation; Maharashtra
title Entrepreneurial Attributes of Floriculture Farmers
title_full Entrepreneurial Attributes of Floriculture Farmers
title_fullStr Entrepreneurial Attributes of Floriculture Farmers
title_full_unstemmed Entrepreneurial Attributes of Floriculture Farmers
title_short Entrepreneurial Attributes of Floriculture Farmers
title_sort entrepreneurial attributes of floriculture farmers
topic Floriculture farmer; Entrepreneurial Attributes; Innovativeness; Management orientation; Maharashtra
url http://www.extensioneducation.org/index.php/jee/article/view/1257
work_keys_str_mv AT darshanakapadnis entrepreneurialattributesoffloriculturefarmers
AT niteenjaysingthoke entrepreneurialattributesoffloriculturefarmers