Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery
This exploratory study investigates the challenges for the heritage tourism industries in the UAE by focusing on the strategies and policies adopted during the COVID-19 pandemic. This study aims to identify the business strategies, analyze the contextual challenges for service providers, and explore...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-05-01
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| Series: | Heritage |
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| Online Access: | https://www.mdpi.com/2571-9408/6/6/242 |
| _version_ | 1797594515124518912 |
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| author | Farooq Haq Naveed Yasin Gayatri Nair |
| author_facet | Farooq Haq Naveed Yasin Gayatri Nair |
| author_sort | Farooq Haq |
| collection | DOAJ |
| description | This exploratory study investigates the challenges for the heritage tourism industries in the UAE by focusing on the strategies and policies adopted during the COVID-19 pandemic. This study aims to identify the business strategies, analyze the contextual challenges for service providers, and explore how providers managed these challenges during the COVID-19 pandemic. A multi-case study approach is adopted with 12 renowned and leading heritage tourism providers (CEOc, managers, and relationship managers) Additionally, four tourism academics interviewed through qualitative semi-structured interviews. The data were obtained during the post-COVID-19 economic recovery period from January 2022 to November 2022. The protocols of the Delphi technique and the Template Analysis (TA) approach were combined to develop richer insights. Initially, the challenges discovered were thematically categorized under two levels, which were (i) Inconsistencies for Heritage Tourism and (ii) Appreciation for Heritage Tourism. As a result, subsequently, four multi-tiered themes (macro, meso, and micro level) emerged as a response to the current challenges: (i) Repackaging heritage tourism, (ii) Long-term safety measures for tourists, (iii) Organizational adaptation and innovation, and (iv) Creative recommendations. The novelty of this study is inherent in its contextualization of an under-explored area, concurrent analysis of a dynamic and lucrative sector, and methodological advancement through the embellishment of techniques. Based on the findings of this research, a contextualized framework is proposed that complements tourism theory and delivers credible implications for researchers, government planners, and tourism providers. |
| first_indexed | 2024-03-11T02:24:20Z |
| format | Article |
| id | doaj.art-43c935c0b8534dd7b8380203a84c4a77 |
| institution | Directory Open Access Journal |
| issn | 2571-9408 |
| language | English |
| last_indexed | 2024-03-11T02:24:20Z |
| publishDate | 2023-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Heritage |
| spelling | doaj.art-43c935c0b8534dd7b8380203a84c4a772023-11-18T10:39:50ZengMDPI AGHeritage2571-94082023-05-01664557457210.3390/heritage6060242Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable RecoveryFarooq Haq0Naveed Yasin1Gayatri Nair2Faculty of Management, Canadian University Dubai, Dubai 999041, United Arab EmiratesDepartment of Creative Industries (FCAS), Canadian University Dubai, Dubai 999041, United Arab EmiratesDepartment of Creative Industries (FCAS), Canadian University Dubai, Dubai 999041, United Arab EmiratesThis exploratory study investigates the challenges for the heritage tourism industries in the UAE by focusing on the strategies and policies adopted during the COVID-19 pandemic. This study aims to identify the business strategies, analyze the contextual challenges for service providers, and explore how providers managed these challenges during the COVID-19 pandemic. A multi-case study approach is adopted with 12 renowned and leading heritage tourism providers (CEOc, managers, and relationship managers) Additionally, four tourism academics interviewed through qualitative semi-structured interviews. The data were obtained during the post-COVID-19 economic recovery period from January 2022 to November 2022. The protocols of the Delphi technique and the Template Analysis (TA) approach were combined to develop richer insights. Initially, the challenges discovered were thematically categorized under two levels, which were (i) Inconsistencies for Heritage Tourism and (ii) Appreciation for Heritage Tourism. As a result, subsequently, four multi-tiered themes (macro, meso, and micro level) emerged as a response to the current challenges: (i) Repackaging heritage tourism, (ii) Long-term safety measures for tourists, (iii) Organizational adaptation and innovation, and (iv) Creative recommendations. The novelty of this study is inherent in its contextualization of an under-explored area, concurrent analysis of a dynamic and lucrative sector, and methodological advancement through the embellishment of techniques. Based on the findings of this research, a contextualized framework is proposed that complements tourism theory and delivers credible implications for researchers, government planners, and tourism providers.https://www.mdpi.com/2571-9408/6/6/242heritage tourismCOVID-19tourism managementcreative industriessustainable tourism |
| spellingShingle | Farooq Haq Naveed Yasin Gayatri Nair Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery Heritage heritage tourism COVID-19 tourism management creative industries sustainable tourism |
| title | Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery |
| title_full | Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery |
| title_fullStr | Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery |
| title_full_unstemmed | Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery |
| title_short | Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery |
| title_sort | envisioning the future of heritage tourism in the creative industries in dubai an exploratory study of post covid 19 strategies for sustainable recovery |
| topic | heritage tourism COVID-19 tourism management creative industries sustainable tourism |
| url | https://www.mdpi.com/2571-9408/6/6/242 |
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