Limiting factors of strategic positioning within established businesses

Strategic positioning as a critical step in defining the strategy of a company can be seen as one of the greatest contributors to its success in relation to its competition. Eventually, it may be required for an established business to formulate a new strategy when facing revenue loss, or when it is...

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Main Authors: Mihajlović Violeta, Miletić Verodrag
Format: Article
Language:English
Published: Viša ekonomska škola Peć, Leposavić 2022-01-01
Series:Ekonomski Signali
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2022/1452-44572201107M.pdf
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author Mihajlović Violeta
Miletić Verodrag
author_facet Mihajlović Violeta
Miletić Verodrag
author_sort Mihajlović Violeta
collection DOAJ
description Strategic positioning as a critical step in defining the strategy of a company can be seen as one of the greatest contributors to its success in relation to its competition. Eventually, it may be required for an established business to formulate a new strategy when facing revenue loss, or when it is necessary to facilitate faster development inside a changing environment as well as to achieve a competitive advantage. The purpose of this paper is to discuss the identification and reduction of some of the more common limiting factors that influence successful positioning of such a business on the market.
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spelling doaj.art-43dc240d37cc4452af8114c027235d8f2023-04-03T15:48:14ZengViša ekonomska škola Peć, LeposavićEkonomski Signali1452-44572560-33022022-01-011711071191452-44572201107MLimiting factors of strategic positioning within established businessesMihajlović Violeta0https://orcid.org/0000-0003-4882-8651Miletić Verodrag1Akademija strukovnih studija Kosovsko Metohijska, odsek Peć u Leposaviću, Leposavić, SerbiaAkademija strukovnih studija Kosovsko Metohijska, odsek Peć u Leposaviću, Leposavić, SerbiaStrategic positioning as a critical step in defining the strategy of a company can be seen as one of the greatest contributors to its success in relation to its competition. Eventually, it may be required for an established business to formulate a new strategy when facing revenue loss, or when it is necessary to facilitate faster development inside a changing environment as well as to achieve a competitive advantage. The purpose of this paper is to discuss the identification and reduction of some of the more common limiting factors that influence successful positioning of such a business on the market.https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2022/1452-44572201107M.pdfstrategypositioningmarketlimiting factorscompetition
spellingShingle Mihajlović Violeta
Miletić Verodrag
Limiting factors of strategic positioning within established businesses
Ekonomski Signali
strategy
positioning
market
limiting factors
competition
title Limiting factors of strategic positioning within established businesses
title_full Limiting factors of strategic positioning within established businesses
title_fullStr Limiting factors of strategic positioning within established businesses
title_full_unstemmed Limiting factors of strategic positioning within established businesses
title_short Limiting factors of strategic positioning within established businesses
title_sort limiting factors of strategic positioning within established businesses
topic strategy
positioning
market
limiting factors
competition
url https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2022/1452-44572201107M.pdf
work_keys_str_mv AT mihajlovicvioleta limitingfactorsofstrategicpositioningwithinestablishedbusinesses
AT mileticverodrag limitingfactorsofstrategicpositioningwithinestablishedbusinesses