Interaction between Alalam TV and its viewers through facebook

Professional structure and function of TV News Channels in the past two decades have been affected by the emergence of quasi-independent news channels, development of new media, and also quick release of social networks. This issue has caused the emergence of new news channels with professional stru...

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Bibliographic Details
Main Author: Ahmad Sadat
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2016-06-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_7168_54692a1d5ae496e382b9205c081d3318.pdf
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author Ahmad Sadat
author_facet Ahmad Sadat
author_sort Ahmad Sadat
collection DOAJ
description Professional structure and function of TV News Channels in the past two decades have been affected by the emergence of quasi-independent news channels, development of new media, and also quick release of social networks. This issue has caused the emergence of new news channels with professional structures in the Middle East to enter the media competition. In this new competitive environment, the television networks to maintain their position should be looking to take advantage of the capabilities of new media and social networks. Due to the use of social networks, especially Facebook, by Al-Alam Channel during the Arab Spring, this study clarifies and analyzes the status of this Network in use of the potentials of Facebook and promotion of communication with the Facebook’s audience. The findings of this study show that although Al-Alam Channel which has received later using of Facebook in comparison with regional and international rivals, it has been successful during the period of 8 months by expanding its sphere of influence in the social networks in the use of Facebook’s features and establishing effective communication with its own audience in the Arab world.
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spelling doaj.art-43deb881c0e1481b97fc2e758cd12ec02023-12-13T10:20:14ZfasAllameh Tabataba'i University Pressمطالعات رسانه‌های نوین2538-22092476-65502016-06-0126265810.22054/cs.2016.71687168Interaction between Alalam TV and its viewers through facebookAhmad Sadat0مدرس دانشکده مطالعات جهان دانشگاه تهرانProfessional structure and function of TV News Channels in the past two decades have been affected by the emergence of quasi-independent news channels, development of new media, and also quick release of social networks. This issue has caused the emergence of new news channels with professional structures in the Middle East to enter the media competition. In this new competitive environment, the television networks to maintain their position should be looking to take advantage of the capabilities of new media and social networks. Due to the use of social networks, especially Facebook, by Al-Alam Channel during the Arab Spring, this study clarifies and analyzes the status of this Network in use of the potentials of Facebook and promotion of communication with the Facebook’s audience. The findings of this study show that although Al-Alam Channel which has received later using of Facebook in comparison with regional and international rivals, it has been successful during the period of 8 months by expanding its sphere of influence in the social networks in the use of Facebook’s features and establishing effective communication with its own audience in the Arab world.https://nms.atu.ac.ir/article_7168_54692a1d5ae496e382b9205c081d3318.pdfal-alam channelinteractionfacebooksocial networksviewers
spellingShingle Ahmad Sadat
Interaction between Alalam TV and its viewers through facebook
مطالعات رسانه‌های نوین
al-alam channel
interaction
facebook
social networks
viewers
title Interaction between Alalam TV and its viewers through facebook
title_full Interaction between Alalam TV and its viewers through facebook
title_fullStr Interaction between Alalam TV and its viewers through facebook
title_full_unstemmed Interaction between Alalam TV and its viewers through facebook
title_short Interaction between Alalam TV and its viewers through facebook
title_sort interaction between alalam tv and its viewers through facebook
topic al-alam channel
interaction
facebook
social networks
viewers
url https://nms.atu.ac.ir/article_7168_54692a1d5ae496e382b9205c081d3318.pdf
work_keys_str_mv AT ahmadsadat interactionbetweenalalamtvanditsviewersthroughfacebook