The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature

The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature

Studies have shown that an organization’s corporate social responsibility (CSR) activities affect customer behaviors such as loyalty and satisfaction. In spite of this, the role of social media in informing customers about a brand’s CSR activities and in fostering customer advocacy behavior (CADB) h...

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Bibliographic Details
Main Authors: Zhijuan Li, Muhammad Safdar Sial, Hualiang Wu, Sorinel Căpușneanu, Cristian-Marian Barbu
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Behavioral Sciences
Subjects:
CSR
advocacy behavior
customer–company identification
banking sector
gratitude
Online Access:https://www.mdpi.com/2076-328X/13/2/126

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