USE OF THE NORDESTE BRAND AND ITS PROTECTION
The article on loco addresses the application of registration of the northeast mark with the INPI bringing to the surface as it has been used the mark with respect to period, status and service or product. There is a need to show the importance of conducting a search before launching or requesting r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Acadêmica de Propriedade Intelectual
2019-04-01
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| Series: | Revista INGI |
| Subjects: | |
| Online Access: | http://www.ingi.api.org.br/index.php/INGI/article/view/36 |
| _version_ | 1828236201025339392 |
|---|---|
| author | Camila Souza Vieira Robelius De Bortoli |
| author_facet | Camila Souza Vieira Robelius De Bortoli |
| author_sort | Camila Souza Vieira |
| collection | DOAJ |
| description | The article on loco addresses the application of registration of the northeast mark with the INPI bringing to the surface as it has been used the mark with respect to period, status and service or product. There is a need to show the importance of conducting a search before launching or requesting registration of a brand, from this we have the objective of analyzing the registration of the "Nordeste" brand seeking to encourage its use through a survey. The "nordeste" term refers to regional characteristics, which can lead to temporal, spatial or cultural imagery (tastes, characteristics, climate, dance, strength, beauty, etc.). The customer or user, when choosing the brand they want to buy or even loyalty, seeks a relationship with the image, notoriety, personality, interpretations, visibility, credibility and sensations that they bring. Realizing the Brazilian economic reality, it is evident the need to invest in potentializing the brands so that they have a differential of the products or services that make them competitive or premium in the market niche in which they are. For this discussion, a documentary descriptive research was used, being the analysis of quantitative and qualitative character, being evident the importance of the intellectual property in the level of prospection and protection, emphasizing to INPI (National Institute of Intellectual Property) and the existence of interest in the use of the Northeast brand, verified through the presence of orders in different areas, which shows the importance of checking what already exists before requesting registration. |
| first_indexed | 2024-04-12T20:28:05Z |
| format | Article |
| id | doaj.art-43fb6351200c447eb4ad718baa7d961f |
| institution | Directory Open Access Journal |
| issn | 2594-8288 |
| language | English |
| last_indexed | 2024-04-12T20:28:05Z |
| publishDate | 2019-04-01 |
| publisher | Associação Acadêmica de Propriedade Intelectual |
| record_format | Article |
| series | Revista INGI |
| spelling | doaj.art-43fb6351200c447eb4ad718baa7d961f2022-12-22T03:17:48ZengAssociação Acadêmica de Propriedade IntelectualRevista INGI2594-82882019-04-013125025823USE OF THE NORDESTE BRAND AND ITS PROTECTIONCamila Souza Vieira0Robelius De Bortoli1UFSUFSThe article on loco addresses the application of registration of the northeast mark with the INPI bringing to the surface as it has been used the mark with respect to period, status and service or product. There is a need to show the importance of conducting a search before launching or requesting registration of a brand, from this we have the objective of analyzing the registration of the "Nordeste" brand seeking to encourage its use through a survey. The "nordeste" term refers to regional characteristics, which can lead to temporal, spatial or cultural imagery (tastes, characteristics, climate, dance, strength, beauty, etc.). The customer or user, when choosing the brand they want to buy or even loyalty, seeks a relationship with the image, notoriety, personality, interpretations, visibility, credibility and sensations that they bring. Realizing the Brazilian economic reality, it is evident the need to invest in potentializing the brands so that they have a differential of the products or services that make them competitive or premium in the market niche in which they are. For this discussion, a documentary descriptive research was used, being the analysis of quantitative and qualitative character, being evident the importance of the intellectual property in the level of prospection and protection, emphasizing to INPI (National Institute of Intellectual Property) and the existence of interest in the use of the Northeast brand, verified through the presence of orders in different areas, which shows the importance of checking what already exists before requesting registration.http://www.ingi.api.org.br/index.php/INGI/article/view/36intellectual propertymarknortheastprotection |
| spellingShingle | Camila Souza Vieira Robelius De Bortoli USE OF THE NORDESTE BRAND AND ITS PROTECTION Revista INGI intellectual property mark northeast protection |
| title | USE OF THE NORDESTE BRAND AND ITS PROTECTION |
| title_full | USE OF THE NORDESTE BRAND AND ITS PROTECTION |
| title_fullStr | USE OF THE NORDESTE BRAND AND ITS PROTECTION |
| title_full_unstemmed | USE OF THE NORDESTE BRAND AND ITS PROTECTION |
| title_short | USE OF THE NORDESTE BRAND AND ITS PROTECTION |
| title_sort | use of the nordeste brand and its protection |
| topic | intellectual property mark northeast protection |
| url | http://www.ingi.api.org.br/index.php/INGI/article/view/36 |
| work_keys_str_mv | AT camilasouzavieira useofthenordestebrandanditsprotection AT robeliusdebortoli useofthenordestebrandanditsprotection |