Employer branding and employee engagement of furniture retailer in Klang Valley
The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retail...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/shsconf/20185602003 |
| _version_ | 1818912913057906688 |
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| author | Hashim Raemah Abdullah Mohamad Nor Mohamad Azlan |
| author_facet | Hashim Raemah Abdullah Mohamad Nor Mohamad Azlan |
| author_sort | Hashim Raemah Abdullah |
| collection | DOAJ |
| description | The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee turnover rate of 13 percent. Amid this high turnover, the raising question is can popularity of employers’ branding can result in employee engagement leading to their retention in the organisation. 350 respondents were chosen randomly and 120 (30%) respondents had given feedback on the personally administered questionnaires. The result revealed that there is significant relationship between employer branding and employee engagement. The study also indicated that work challenging is the most important variable which led to drive the employee engagement. Consequently, there is significant difference between male and female in terms of engagement. Organisation, hence may consider leveraging employee engagement which may lead to retaining their employees. Future research may consider researchers to pursue a longitudinal method of research design across a variety of firm-sizes and industries that would be more significant in making generalizations. |
| first_indexed | 2024-12-19T23:22:08Z |
| format | Article |
| id | doaj.art-441334139ab04e0183ba81b7d750a3c8 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-12-19T23:22:08Z |
| publishDate | 2018-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-441334139ab04e0183ba81b7d750a3c82022-12-21T20:01:56ZengEDP SciencesSHS Web of Conferences2261-24242018-01-01560200310.1051/shsconf/20185602003shsconf_iclm2018_02003Employer branding and employee engagement of furniture retailer in Klang ValleyHashim Raemah Abdullah0Mohamad Nor Mohamad Azlan1Open University MalaysiaOpen University MalaysiaThe paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee turnover rate of 13 percent. Amid this high turnover, the raising question is can popularity of employers’ branding can result in employee engagement leading to their retention in the organisation. 350 respondents were chosen randomly and 120 (30%) respondents had given feedback on the personally administered questionnaires. The result revealed that there is significant relationship between employer branding and employee engagement. The study also indicated that work challenging is the most important variable which led to drive the employee engagement. Consequently, there is significant difference between male and female in terms of engagement. Organisation, hence may consider leveraging employee engagement which may lead to retaining their employees. Future research may consider researchers to pursue a longitudinal method of research design across a variety of firm-sizes and industries that would be more significant in making generalizations.https://doi.org/10.1051/shsconf/20185602003employer brandingemployee engagementMalaysia |
| spellingShingle | Hashim Raemah Abdullah Mohamad Nor Mohamad Azlan Employer branding and employee engagement of furniture retailer in Klang Valley SHS Web of Conferences employer branding employee engagement Malaysia |
| title | Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_full | Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_fullStr | Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_full_unstemmed | Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_short | Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_sort | employer branding and employee engagement of furniture retailer in klang valley |
| topic | employer branding employee engagement Malaysia |
| url | https://doi.org/10.1051/shsconf/20185602003 |
| work_keys_str_mv | AT hashimraemahabdullah employerbrandingandemployeeengagementoffurnitureretailerinklangvalley AT mohamadnormohamadazlan employerbrandingandemployeeengagementoffurnitureretailerinklangvalley |