Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta
This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2017-02-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/94 |
| _version_ | 1797960266658349056 |
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| author | Sauptika Kancana Puji Lestari Fera Nurficahyanti |
| author_facet | Sauptika Kancana Puji Lestari Fera Nurficahyanti |
| author_sort | Sauptika Kancana |
| collection | DOAJ |
| description | This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website. |
| first_indexed | 2024-04-11T00:43:25Z |
| format | Article |
| id | doaj.art-4435a6141d1748adba23c2428a399de5 |
| institution | Directory Open Access Journal |
| issn | 2087-0442 2548-8309 |
| language | English |
| last_indexed | 2024-04-11T00:43:25Z |
| publishDate | 2017-02-01 |
| publisher | Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) |
| record_format | Article |
| series | Jurnal Aspikom |
| spelling | doaj.art-4435a6141d1748adba23c2428a399de52023-01-05T23:55:29ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092017-02-012644445810.24329/aspikom.v2i6.9481Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di YogyakartaSauptika Kancana0Puji Lestari1Fera Nurficahyanti2Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” YogyakartaProgram Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” YogyakartaProgram Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” YogyakartaThis research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.http://jurnalaspikom.org/index.php/aspikom/article/view/94women’s ukm, informal sector, marketing communication |
| spellingShingle | Sauptika Kancana Puji Lestari Fera Nurficahyanti Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta Jurnal Aspikom women’s ukm, informal sector, marketing communication |
| title | Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta |
| title_full | Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta |
| title_fullStr | Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta |
| title_full_unstemmed | Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta |
| title_short | Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta |
| title_sort | model komunikasi pemasaran untuk pemberdayaan perempuan pada sektor informal di yogyakarta |
| topic | women’s ukm, informal sector, marketing communication |
| url | http://jurnalaspikom.org/index.php/aspikom/article/view/94 |
| work_keys_str_mv | AT sauptikakancana modelkomunikasipemasaranuntukpemberdayaanperempuanpadasektorinformaldiyogyakarta AT pujilestari modelkomunikasipemasaranuntukpemberdayaanperempuanpadasektorinformaldiyogyakarta AT feranurficahyanti modelkomunikasipemasaranuntukpemberdayaanperempuanpadasektorinformaldiyogyakarta |