Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata
The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City. This study illustrates the influence of marke...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2020-02-01
|
| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/184 |
| _version_ | 1797772583968440320 |
|---|---|
| author | syarif Hidayatullah ike Kusdyah Rachmawati eko aristanto abdul Waris Ryan Gerry Patalo |
| author_facet | syarif Hidayatullah ike Kusdyah Rachmawati eko aristanto abdul Waris Ryan Gerry Patalo |
| author_sort | syarif Hidayatullah |
| collection | DOAJ |
| description |
The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City. This study illustrates the influence of marketing information systems, service quality and customer satisfaction on customer loyalty. East Java park group with 6 reservoirs is the location of the study with a total sample of 120 people, with characteristics of millennial age samples (aged between 15-34 years). The results of the research show that the marketing information system does not directly influence loyalty but the marketing information system influences loyalty through the marketing information system, as well as the results of service quality which directly or indirectly affect customer loyalty. The entrepreneurial marketing also has a direct or non-slim influence on customer loyalty through customer satisfaction. This shows the existence of tourist attractions is very necessary the existence of product innovation and differentiation as well as informing customers with an updated marketing information system and still continuing to maintain services if visitors are already in the tourist attractions.
Keywords: Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial
|
| first_indexed | 2024-03-12T21:53:57Z |
| format | Article |
| id | doaj.art-444192632e1843d393ce443ada6218ac |
| institution | Directory Open Access Journal |
| issn | 0126-1258 2620-875X |
| language | English |
| last_indexed | 2024-03-12T21:53:57Z |
| publishDate | 2020-02-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj.art-444192632e1843d393ce443ada6218ac2023-07-25T21:48:17ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2020-02-0114110.32812/jibeka.v14i1.184Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisatasyarif Hidayatullah0ike Kusdyah Rachmawatieko aristantoabdul WarisRyan Gerry PataloUnmer Malang The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City. This study illustrates the influence of marketing information systems, service quality and customer satisfaction on customer loyalty. East Java park group with 6 reservoirs is the location of the study with a total sample of 120 people, with characteristics of millennial age samples (aged between 15-34 years). The results of the research show that the marketing information system does not directly influence loyalty but the marketing information system influences loyalty through the marketing information system, as well as the results of service quality which directly or indirectly affect customer loyalty. The entrepreneurial marketing also has a direct or non-slim influence on customer loyalty through customer satisfaction. This shows the existence of tourist attractions is very necessary the existence of product innovation and differentiation as well as informing customers with an updated marketing information system and still continuing to maintain services if visitors are already in the tourist attractions. Keywords: Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/184Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial |
| spellingShingle | syarif Hidayatullah ike Kusdyah Rachmawati eko aristanto abdul Waris Ryan Gerry Patalo Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata Jurnal Ilmiah Bisnis dan Ekonomi Asia Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial |
| title | Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata |
| title_full | Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata |
| title_fullStr | Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata |
| title_full_unstemmed | Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata |
| title_short | Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata |
| title_sort | peran sistem informasi pemasaran kualitas pelayanan dan entrepreneurial marketing serta kepuasan terhadap loyalitas generasi milenial berkunjung ke tempat wisata |
| topic | Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial |
| url | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/184 |
| work_keys_str_mv | AT syarifhidayatullah peransisteminformasipemasarankualitaspelayanandanentrepreneurialmarketingsertakepuasanterhadaployalitasgenerasimilenialberkunjungketempatwisata AT ikekusdyahrachmawati peransisteminformasipemasarankualitaspelayanandanentrepreneurialmarketingsertakepuasanterhadaployalitasgenerasimilenialberkunjungketempatwisata AT ekoaristanto peransisteminformasipemasarankualitaspelayanandanentrepreneurialmarketingsertakepuasanterhadaployalitasgenerasimilenialberkunjungketempatwisata AT abdulwaris peransisteminformasipemasarankualitaspelayanandanentrepreneurialmarketingsertakepuasanterhadaployalitasgenerasimilenialberkunjungketempatwisata AT ryangerrypatalo peransisteminformasipemasarankualitaspelayanandanentrepreneurialmarketingsertakepuasanterhadaployalitasgenerasimilenialberkunjungketempatwisata |