New Generations of Students from the Perspective of Value Co-Creation at University
At the turn of the 20th and 21st centuries, new paradigms emerged regarding the value creation in management and marketing in organizations. They causes also redefining the role of universities as a service organization and participants in the process of higher education (including especially studen...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2019-0049 |