The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube
YouTube represents an increasingly popular cultural phenomenon in the contemporary Norwegian media landscape. Since the inception of the digital video platform over 15 years ago, personal videoblogging has emerged as one of its dominant types of user-generated content. In this article, I draw from N...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2021-07-01
|
| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/nor-2021-0036 |
| _version_ | 1797713411321102336 |
|---|---|
| author | Torjesen Aleksander |
| author_facet | Torjesen Aleksander |
| author_sort | Torjesen Aleksander |
| collection | DOAJ |
| description | YouTube represents an increasingly popular cultural phenomenon in the contemporary Norwegian media landscape. Since the inception of the digital video platform over 15 years ago, personal videoblogging has emerged as one of its dominant types of user-generated content. In this article, I draw from New Rhetoric genre theory and netnographic approaches to explore the beauty and lifestyle sphere on YouTube, in which several emergent genres are situated within a new media ecosystem. Through a qualitative content analysis of seven established Norwegian YouTube channels, a total of 17 individual genres were identified. Furthermore, I elaborate upon how informational, instructional, and confessional communicative functions are utilised in audiovisual publications through conventionalised digital media production practices. |
| first_indexed | 2024-03-12T07:36:04Z |
| format | Article |
| id | doaj.art-445bf4e489a44adfb65b4f26ab9a8a04 |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-03-12T07:36:04Z |
| publishDate | 2021-07-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-445bf4e489a44adfb65b4f26ab9a8a042023-09-02T21:28:55ZengSciendoNordicom Review2001-51192021-07-0142216818410.2478/nor-2021-0036The genre repertoires of Norwegian beauty and lifestyle influencers on YouTubeTorjesen Aleksander0Department of Nordic and Media Studies, University of Agder, NorwayYouTube represents an increasingly popular cultural phenomenon in the contemporary Norwegian media landscape. Since the inception of the digital video platform over 15 years ago, personal videoblogging has emerged as one of its dominant types of user-generated content. In this article, I draw from New Rhetoric genre theory and netnographic approaches to explore the beauty and lifestyle sphere on YouTube, in which several emergent genres are situated within a new media ecosystem. Through a qualitative content analysis of seven established Norwegian YouTube channels, a total of 17 individual genres were identified. Furthermore, I elaborate upon how informational, instructional, and confessional communicative functions are utilised in audiovisual publications through conventionalised digital media production practices.https://doi.org/10.2478/nor-2021-0036youtubesocial mediavlogcommunicative functionsgenre |
| spellingShingle | Torjesen Aleksander The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube Nordicom Review youtube social media vlog communicative functions genre |
| title | The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube |
| title_full | The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube |
| title_fullStr | The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube |
| title_full_unstemmed | The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube |
| title_short | The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube |
| title_sort | genre repertoires of norwegian beauty and lifestyle influencers on youtube |
| topic | youtube social media vlog communicative functions genre |
| url | https://doi.org/10.2478/nor-2021-0036 |
| work_keys_str_mv | AT torjesenaleksander thegenrerepertoiresofnorwegianbeautyandlifestyleinfluencersonyoutube AT torjesenaleksander genrerepertoiresofnorwegianbeautyandlifestyleinfluencersonyoutube |