Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus
The tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The ne...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Establishment «The Main Information and Analytical Center of the Ministry of Education of the Republic of Belarus»
2017-06-01
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| Series: | Цифровая трансформация |
| Subjects: | |
| Online Access: | https://dt.bsuir.by/jour/article/view/26 |
| _version_ | 1797880863572099072 |
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| author | L. I. Arhipova E. N. Zhivitskaya L. P. Knyazeva I. V. Marakhina V. A. Parhimenko |
| author_facet | L. I. Arhipova E. N. Zhivitskaya L. P. Knyazeva I. V. Marakhina V. A. Parhimenko |
| author_sort | L. I. Arhipova |
| collection | DOAJ |
| description | The tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The necessity of training of specialists in the field of e-marketing on the second stage of higher education is substantiated. The special features of this field of study are distinguished in comparison with the baccalaureate and in comparison with related directions of the master's programm. |
| first_indexed | 2024-04-10T03:10:58Z |
| format | Article |
| id | doaj.art-446050208e644f70b978c10bdcb0beae |
| institution | Directory Open Access Journal |
| issn | 2522-9613 2524-2822 |
| language | Russian |
| last_indexed | 2024-04-10T03:10:58Z |
| publishDate | 2017-06-01 |
| publisher | Establishment «The Main Information and Analytical Center of the Ministry of Education of the Republic of Belarus» |
| record_format | Article |
| series | Цифровая трансформация |
| spelling | doaj.art-446050208e644f70b978c10bdcb0beae2023-03-13T07:33:40ZrusEstablishment «The Main Information and Analytical Center of the Ministry of Education of the Republic of Belarus»Цифровая трансформация2522-96132524-28222017-06-0101384426Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of BelarusL. I. Arhipova0E. N. Zhivitskaya1L. P. Knyazeva2I. V. Marakhina3V. A. Parhimenko4Белорусский государственный университет информатики и радиоэлектроникиБелорусский государственный университет информатики и радиоэлектроникиБелорусский государственный университет информатики и радиоэлектроникиГосударственный комитет по науке и технологиям Республики БеларусьБелорусский государственный университет информатики и радиоэлектроникиThe tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The necessity of training of specialists in the field of e-marketing on the second stage of higher education is substantiated. The special features of this field of study are distinguished in comparison with the baccalaureate and in comparison with related directions of the master's programm.https://dt.bsuir.by/jour/article/view/26маркетингэлектронный маркетингинформатизация маркетингавысшее образованиеинтернет-маркетингмобильный маркетингонлайн-маркетингцифровая экономикавеб-аналитикаэлектронная коммерция |
| spellingShingle | L. I. Arhipova E. N. Zhivitskaya L. P. Knyazeva I. V. Marakhina V. A. Parhimenko Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus Цифровая трансформация маркетинг электронный маркетинг информатизация маркетинга высшее образование интернет-маркетинг мобильный маркетинг онлайн-маркетинг цифровая экономика веб-аналитика электронная коммерция |
| title | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_full | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_fullStr | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_full_unstemmed | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_short | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_sort | training of specialists in the field of electronic marketing staff for the digital economy of the republic of belarus |
| topic | маркетинг электронный маркетинг информатизация маркетинга высшее образование интернет-маркетинг мобильный маркетинг онлайн-маркетинг цифровая экономика веб-аналитика электронная коммерция |
| url | https://dt.bsuir.by/jour/article/view/26 |
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