Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics
In recent years, copyright governance for short videos has become a hot issue of common concern in the academic community and the industry. Therefore, this study intends to explore the economic aspect of copyright governance in relation to the proliferation of infringing short videos. The short vide...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-06-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.916670/full |
| _version_ | 1818465680181166080 |
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| author | Mingxia Long |
| author_facet | Mingxia Long |
| author_sort | Mingxia Long |
| collection | DOAJ |
| description | In recent years, copyright governance for short videos has become a hot issue of common concern in the academic community and the industry. Therefore, this study intends to explore the economic aspect of copyright governance in relation to the proliferation of infringing short videos. The short video industry of China has been taken as a case to demonstrate the copyright governance issue. Transaction cost theory has been applied to analyze the economic aspect of copyright governance in terms of four dimensions: bounded rationality, opportunism, environmental uncertainty, and asset specificity. From the perspective of transaction cost economics, the problem of short video infringement is observed to be essentially a market failure due to high transaction costs. In the short video market, substantial transaction costs are incurred in the legal transaction of copyright with these costs considered to be too high. This is especially the case when transaction costs exceed the net proceeds initially expected by short video users from the authorization, making it impossible to carry out the transaction and leading to infringement. To effectively control the copyright infringement of short videos, it is necessary to build a cross-platform information-sharing mechanism to reduce search costs, establish a unified copyright management platform to reduce coordination costs, and give full attention to the role of technical support to reduce regulatory costs. |
| first_indexed | 2024-04-13T20:48:56Z |
| format | Article |
| id | doaj.art-44683f43e38e4c58921b6d1cc6f25623 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-13T20:48:56Z |
| publishDate | 2022-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-44683f43e38e4c58921b6d1cc6f256232022-12-22T02:30:35ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-06-011310.3389/fpsyg.2022.916670916670Copyright Governance for Online Short Videos: Perspective of Transaction Cost EconomicsMingxia LongIn recent years, copyright governance for short videos has become a hot issue of common concern in the academic community and the industry. Therefore, this study intends to explore the economic aspect of copyright governance in relation to the proliferation of infringing short videos. The short video industry of China has been taken as a case to demonstrate the copyright governance issue. Transaction cost theory has been applied to analyze the economic aspect of copyright governance in terms of four dimensions: bounded rationality, opportunism, environmental uncertainty, and asset specificity. From the perspective of transaction cost economics, the problem of short video infringement is observed to be essentially a market failure due to high transaction costs. In the short video market, substantial transaction costs are incurred in the legal transaction of copyright with these costs considered to be too high. This is especially the case when transaction costs exceed the net proceeds initially expected by short video users from the authorization, making it impossible to carry out the transaction and leading to infringement. To effectively control the copyright infringement of short videos, it is necessary to build a cross-platform information-sharing mechanism to reduce search costs, establish a unified copyright management platform to reduce coordination costs, and give full attention to the role of technical support to reduce regulatory costs.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.916670/fullonline videosocial mediaplatform governancevideo piracycultural psychology |
| spellingShingle | Mingxia Long Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics Frontiers in Psychology online video social media platform governance video piracy cultural psychology |
| title | Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics |
| title_full | Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics |
| title_fullStr | Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics |
| title_full_unstemmed | Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics |
| title_short | Copyright Governance for Online Short Videos: Perspective of Transaction Cost Economics |
| title_sort | copyright governance for online short videos perspective of transaction cost economics |
| topic | online video social media platform governance video piracy cultural psychology |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.916670/full |
| work_keys_str_mv | AT mingxialong copyrightgovernanceforonlineshortvideosperspectiveoftransactioncosteconomics |