Destination image, image at destination. Methodological aspects

Destination image, image at destination. Methodological aspects

Show other versions (2)

Today, the part played by the image in the development of tourism, and, specially, as a differentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or st...

Full description

Bibliographic Details
Main Authors: Pablo Díaz Rodríguez, Agustín Santana Talavera, Alberto Jonay Rodríguez Darias
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2013-07-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
image destination
cultural hybridization
motivation
decision processe
Online Access:http://ojsull.webs.ull.es/index.php/Revista/article/view/2112

Similar Items

Similar Items