A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain
Customer purchasing behavior plays an essential role on marketing planning in today’s competitive environment. Immediate purchasing behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing immediate purcha...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2013-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2013_99.pdf |
| _version_ | 1830307423876808704 |
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| author | Hamed Asgari Bahram Azizi Naser Azad Hamid Bagheri |
| author_facet | Hamed Asgari Bahram Azizi Naser Azad Hamid Bagheri |
| author_sort | Hamed Asgari |
| collection | DOAJ |
| description | Customer purchasing behavior plays an essential role on marketing planning in today’s competitive environment. Immediate purchasing behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing immediate purchasing behavior.The proposed study of this paper designs a questionnaire including 35 questions and through basic investigation, the questions are reduced to 21 ones. The questionnaire is distributed among 200 regular customers and 149 questionnaires have been collected. Cronbach alpha has been calculated as 0.804, which is well above the minimum desirable level of 0.7. The survey is conducted among regular customers who normally make purchases from Shahrvand food chains in city of Tehran, Iran. The results of factor analysis reveals four major factors including intelligence pricing strategy, involvement, promotion margin and consumer behavior. The proposed study of this paper considers “intelligence pricing strategy” for the first time as an important factor in consumer’s purchasing behavior. |
| first_indexed | 2024-12-19T10:31:13Z |
| format | Article |
| id | doaj.art-447274c3b802440085bc446184305a02 |
| institution | Directory Open Access Journal |
| issn | 1923-9335 1923-9343 |
| language | English |
| last_indexed | 2024-12-19T10:31:13Z |
| publishDate | 2013-05-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-447274c3b802440085bc446184305a022022-12-21T20:25:45ZengGrowing ScienceManagement Science Letters1923-93351923-93432013-05-01351415142010.5267/j.msl.2013.04.007A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chainHamed AsgariBahram AziziNaser AzadHamid BagheriCustomer purchasing behavior plays an essential role on marketing planning in today’s competitive environment. Immediate purchasing behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing immediate purchasing behavior.The proposed study of this paper designs a questionnaire including 35 questions and through basic investigation, the questions are reduced to 21 ones. The questionnaire is distributed among 200 regular customers and 149 questionnaires have been collected. Cronbach alpha has been calculated as 0.804, which is well above the minimum desirable level of 0.7. The survey is conducted among regular customers who normally make purchases from Shahrvand food chains in city of Tehran, Iran. The results of factor analysis reveals four major factors including intelligence pricing strategy, involvement, promotion margin and consumer behavior. The proposed study of this paper considers “intelligence pricing strategy” for the first time as an important factor in consumer’s purchasing behavior.http://www.growingscience.com/msl/Vol3/msl_2013_99.pdfFactor analysisFood chainCritical factorsImmediate purchasing |
| spellingShingle | Hamed Asgari Bahram Azizi Naser Azad Hamid Bagheri A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain Management Science Letters Factor analysis Food chain Critical factors Immediate purchasing |
| title | A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain |
| title_full | A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain |
| title_fullStr | A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain |
| title_full_unstemmed | A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain |
| title_short | A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain |
| title_sort | study on important factors influencing customers impulsive buying behavior a case study of shahrvand food chain |
| topic | Factor analysis Food chain Critical factors Immediate purchasing |
| url | http://www.growingscience.com/msl/Vol3/msl_2013_99.pdf |
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