A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator
Technology has contributed significantly to the adoption of EVs (EVs) in the era of industry 4. 0. However, consumer intentions for EVs have been elusive, and the pace of adoption has been confined. Therefore, this study aims to investigate the influence of external factors in promoting customer beh...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-12-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1080414/full |
| _version_ | 1811177516159729664 |
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| author | B. S. Zhang Kashif Ali Thavamaran Kanesan |
| author_facet | B. S. Zhang Kashif Ali Thavamaran Kanesan |
| author_sort | B. S. Zhang |
| collection | DOAJ |
| description | Technology has contributed significantly to the adoption of EVs (EVs) in the era of industry 4. 0. However, consumer intentions for EVs have been elusive, and the pace of adoption has been confined. Therefore, this study aims to investigate the influence of external factors in promoting customer behavioral intention for EVs. The study also investigates the mediating role of perceived ease of use (PEU) and perceived usefulness (PU) between external factors and consumer intentions for EVs. It also examined the moderating role of gender on the study variables. A study approach based on the expanded version of the technology acceptance model (TAM) was utilized to analyse data from 203 customers in China. The model was tested using structural equation model (SEM) and multigroup analysis (MGA) techniques. The results indicated that two external factors have a positive relationship with TAM constructs. The results also indicate that PEU and PU have a serial mediating relationship between external factors and behavioral intention. Finally, the study revealed gender-related differences in TAM for EVs. The study's findings help managers to design successful strategies by knowing the external factors impacting customer EV intentions and gender differences. Finally, this is a ground-breaking research that applies TAM to the automobile sector. As a result, examining both new and current factors and evaluating them in a new setting adds to the body of the literature on the adoption of technology. |
| first_indexed | 2024-04-11T06:02:55Z |
| format | Article |
| id | doaj.art-448bd9311c5c4b1092c4ad8368d858cc |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-11T06:02:55Z |
| publishDate | 2022-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-448bd9311c5c4b1092c4ad8368d858cc2022-12-22T04:41:35ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-12-011310.3389/fpsyg.2022.10804141080414A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderatorB. S. Zhang0Kashif Ali1Thavamaran Kanesan2Research Center of the Economic and Social Development of Henan East Provincial Joint, Shangqiu Normal University, Shangqiu, ChinaDepartment of Management Sciences, University Teknologi PETRONAS, Tronoh, MalaysiaExecutive Office, Proofreading by A UK PhD, Cyberjaya, MalaysiaTechnology has contributed significantly to the adoption of EVs (EVs) in the era of industry 4. 0. However, consumer intentions for EVs have been elusive, and the pace of adoption has been confined. Therefore, this study aims to investigate the influence of external factors in promoting customer behavioral intention for EVs. The study also investigates the mediating role of perceived ease of use (PEU) and perceived usefulness (PU) between external factors and consumer intentions for EVs. It also examined the moderating role of gender on the study variables. A study approach based on the expanded version of the technology acceptance model (TAM) was utilized to analyse data from 203 customers in China. The model was tested using structural equation model (SEM) and multigroup analysis (MGA) techniques. The results indicated that two external factors have a positive relationship with TAM constructs. The results also indicate that PEU and PU have a serial mediating relationship between external factors and behavioral intention. Finally, the study revealed gender-related differences in TAM for EVs. The study's findings help managers to design successful strategies by knowing the external factors impacting customer EV intentions and gender differences. Finally, this is a ground-breaking research that applies TAM to the automobile sector. As a result, examining both new and current factors and evaluating them in a new setting adds to the body of the literature on the adoption of technology.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1080414/fullbehavioral intentionstechnology acceptance modelperceived ease of useperceived usefulnessgenderelectric vehicles |
| spellingShingle | B. S. Zhang Kashif Ali Thavamaran Kanesan A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator Frontiers in Psychology behavioral intentions technology acceptance model perceived ease of use perceived usefulness gender electric vehicles |
| title | A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator |
| title_full | A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator |
| title_fullStr | A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator |
| title_full_unstemmed | A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator |
| title_short | A model of extended technology acceptance for behavioral intention toward EVs with gender as a moderator |
| title_sort | model of extended technology acceptance for behavioral intention toward evs with gender as a moderator |
| topic | behavioral intentions technology acceptance model perceived ease of use perceived usefulness gender electric vehicles |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1080414/full |
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