Investigating the Components Affecting Patient Loyalty to Hospital Brand in Teaching Hospitals Affiliated to Shiraz University of Medical Sciences

Investigating the Components Affecting Patient Loyalty to Hospital Brand in Teaching Hospitals Affiliated to Shiraz University of Medical Sciences

Background: Brand loyalty is one of the most important factors in maintaining and success of huge organizations such as hospitals. This study aimed to survey the factors that affect the patients’ loyalty to hospital brands in teaching hospitals affiliated to Shiraz University of Medical Sciences (SU...

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Bibliographic Details
Main Authors: ali reza yusefi, Zahra Ebrahim, behjat mohammadzadeh, peivand bastani
Format: Article
Language:fas
Published: Tehran University of Medical Sciences 2019-02-01
Series:بیمارستان
Subjects:
loyalty
trust
patient satisfaction
hospital
shiraz university of medical sciences
Online Access:http://jhosp.tums.ac.ir/article-1-6072-en.html

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