Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges
The objective of this study was to investigate the role of perceived CSR with emphasis on employees’ attitude and behavior on employee level, a neglected area in research. The literature review suggests that Internal CSR as an ethical behavior of human resource management can help to overcome the gr...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2021-01-01
|
| Series: | Journal of Research in Social Sciences |
| Subjects: | |
| Online Access: | https://jrss.numl.edu.pk/index.php/jrss/article/view/79 |
| _version_ | 1811165107458146304 |
|---|---|
| author | Iffat Rasool Maqsood Haider Marium Din |
| author_facet | Iffat Rasool Maqsood Haider Marium Din |
| author_sort | Iffat Rasool |
| collection | DOAJ |
| description | The objective of this study was to investigate the role of perceived CSR with emphasis on employees’ attitude and behavior on employee level, a neglected area in research. The literature review suggests that Internal CSR as an ethical behavior of human resource management can help to overcome the grand human and societal challenges of organizations. In this regard, the primary data was collected from Telecom sector and was evaluated through Structural Equation Modeling with the help of AMOS. In the light of observed literature gap, a perceived model having Internal CSR (PICSR) as independent and Organizational Citizenship Behavior (OCB) as dependent variable were observed. Moreover, the two parallel mediations were hypothesized through Perceived Organizational Support (POS) and Perceived External Prestige (PEP) in the light of social exchange and social identity theories. The results of hypothesis were found significant. The study intends to contribute to understand the role of micro foundation of CSR and has implications for organizations to meet grand human and societal challenges of organizations in developing countries like Pakistan in South Asia. |
| first_indexed | 2024-04-10T15:32:11Z |
| format | Article |
| id | doaj.art-44b6b808cae04d00a91a945f25150e27 |
| institution | Directory Open Access Journal |
| issn | 2306-112X |
| language | English |
| last_indexed | 2024-04-10T15:32:11Z |
| publishDate | 2021-01-01 |
| publisher | National University of Modern Languages (NUML), Islamabad |
| record_format | Article |
| series | Journal of Research in Social Sciences |
| spelling | doaj.art-44b6b808cae04d00a91a945f25150e272023-02-13T11:11:58ZengNational University of Modern Languages (NUML), IslamabadJournal of Research in Social Sciences2306-112X2021-01-0172698210.52015/jrss.7i2.7979Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand ChallengesIffat Rasool0Maqsood Haider1Marium Din2Assistant Professor, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad.Assistant Professor, FATA University.Assistant Professor, National University of Modern Languages, Islamabad.The objective of this study was to investigate the role of perceived CSR with emphasis on employees’ attitude and behavior on employee level, a neglected area in research. The literature review suggests that Internal CSR as an ethical behavior of human resource management can help to overcome the grand human and societal challenges of organizations. In this regard, the primary data was collected from Telecom sector and was evaluated through Structural Equation Modeling with the help of AMOS. In the light of observed literature gap, a perceived model having Internal CSR (PICSR) as independent and Organizational Citizenship Behavior (OCB) as dependent variable were observed. Moreover, the two parallel mediations were hypothesized through Perceived Organizational Support (POS) and Perceived External Prestige (PEP) in the light of social exchange and social identity theories. The results of hypothesis were found significant. The study intends to contribute to understand the role of micro foundation of CSR and has implications for organizations to meet grand human and societal challenges of organizations in developing countries like Pakistan in South Asia.https://jrss.numl.edu.pk/index.php/jrss/article/view/79perceived organizational support, perceived external prestige, organizational citizenship behavior, internal csr. |
| spellingShingle | Iffat Rasool Maqsood Haider Marium Din Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges Journal of Research in Social Sciences perceived organizational support, perceived external prestige, organizational citizenship behavior, internal csr. |
| title | Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges |
| title_full | Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges |
| title_fullStr | Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges |
| title_full_unstemmed | Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges |
| title_short | Micro Corporate Social Responsibility: A Person-Centric Approach for Meeting the Grand Challenges |
| title_sort | micro corporate social responsibility a person centric approach for meeting the grand challenges |
| topic | perceived organizational support, perceived external prestige, organizational citizenship behavior, internal csr. |
| url | https://jrss.numl.edu.pk/index.php/jrss/article/view/79 |
| work_keys_str_mv | AT iffatrasool microcorporatesocialresponsibilityapersoncentricapproachformeetingthegrandchallenges AT maqsoodhaider microcorporatesocialresponsibilityapersoncentricapproachformeetingthegrandchallenges AT mariumdin microcorporatesocialresponsibilityapersoncentricapproachformeetingthegrandchallenges |