Towards Hyper-Relevance in Marketing: Development of a Hybrid Cold-Start Recommender System

Towards Hyper-Relevance in Marketing: Development of a Hybrid Cold-Start Recommender System

Recommender systems position themselves as powerful tools in the support of relevance and personalization, presenting remarkable potential in the area of marketing. The cold-start customer problematic presents a challenge within this topic, leading to the need of distinguishing user features and pre...

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Bibliographic Details
Main Authors: Leonor Fernandes, Vera Miguéis, Ivo Pereira, Eduardo e Oliveira
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:Applied Sciences
Subjects:
artificial intelligence
machine learning
recommender system
cold-start
digital marketing
content filtering
Online Access:https://www.mdpi.com/2076-3417/13/23/12749

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https://www.mdpi.com/2076-3417/13/23/12749

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