Towards Hyper-Relevance in Marketing: Development of a Hybrid Cold-Start Recommender System
Recommender systems position themselves as powerful tools in the support of relevance and personalization, presenting remarkable potential in the area of marketing. The cold-start customer problematic presents a challenge within this topic, leading to the need of distinguishing user features and pre...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-11-01
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Series: | Applied Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3417/13/23/12749 |