Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing
Neuromarketing is an emerging research field for prospective businesses on consumer’s preference. Consumer’s preference prediction based on electroencephalography (EEG) can reliably predict likes or dislikes of a product. However, the current EEG prediction and classification accuracy have yet to re...
Main Authors: | Li Zeng, Mengsi Lin, Keyang Xiao, Jigan Wang, Hui Zhou |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-01-01
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Series: | Frontiers in Human Neuroscience |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fnhum.2021.793952/full |
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