PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL
The purpose of the paper was to verify how proactive shopping behaviours, as declared by the respondents, affect the relationship between expectations, perceived quality and customer satisfaction within a simple satisfaction model. The subject of research was supermarket customers. The authors of th...
| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2019-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1087 |