The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters
This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy. To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature of visual perception and visual perceptual cons...
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2018-01-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_21768.html |
| _version_ | 1818791272686551040 |
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| author | Tarek Hamd Allah |
| author_facet | Tarek Hamd Allah |
| author_sort | Tarek Hamd Allah |
| collection | DOAJ |
| description | This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy. To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature of visual perception and visual perceptual constancy. Then, experiments were designed to employ the perceptual constancy, which extends its influence to the ability to produce a digital image used in advertising poster, beyond the boundaries of the visually familiar. The results measured the audience' exposure time and analyzed it. They indicated that there was an increase in the audience’ exposure time when using perceptual constancy as the main design concept in the digital images on advertising posters, and they led to recommendations to expand the use of perceptual constancy in the digital image on advertising media to get more audience' attracting attention. |
| first_indexed | 2024-12-18T15:08:43Z |
| format | Article |
| id | doaj.art-44d6404b33474d5583cc243288116b24 |
| institution | Directory Open Access Journal |
| issn | 2356-9654 2357-0342 |
| language | Arabic |
| last_indexed | 2024-12-18T15:08:43Z |
| publishDate | 2018-01-01 |
| publisher | Arab Association for Islamic Civilization and Art |
| record_format | Article |
| series | Journal of Architecture, Art & Humanistic Science |
| spelling | doaj.art-44d6404b33474d5583cc243288116b242022-12-21T21:03:42ZaraArab Association for Islamic Civilization and ArtJournal of Architecture, Art & Humanistic Science2356-96542357-03422018-01-013911213010.12816/0044320The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising PostersTarek Hamd Allah0Scientific College of Design, Department of Graphic Design, Murtafa'a Street, Muscat, Sultanate of Oman, Postal Code 114This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy. To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature of visual perception and visual perceptual constancy. Then, experiments were designed to employ the perceptual constancy, which extends its influence to the ability to produce a digital image used in advertising poster, beyond the boundaries of the visually familiar. The results measured the audience' exposure time and analyzed it. They indicated that there was an increase in the audience’ exposure time when using perceptual constancy as the main design concept in the digital images on advertising posters, and they led to recommendations to expand the use of perceptual constancy in the digital image on advertising media to get more audience' attracting attention.https://mjaf.journals.ekb.eg/article_21768.htmlvisual perception; digital image; advertising poster; perceptual constancy; photography |
| spellingShingle | Tarek Hamd Allah The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters Journal of Architecture, Art & Humanistic Science visual perception; digital image; advertising poster; perceptual constancy; photography |
| title | The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters |
| title_full | The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters |
| title_fullStr | The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters |
| title_full_unstemmed | The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters |
| title_short | The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters |
| title_sort | influence of visual perceptual constancy on attracting attention to digital images on advertising posters |
| topic | visual perception; digital image; advertising poster; perceptual constancy; photography |
| url | https://mjaf.journals.ekb.eg/article_21768.html |
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