A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks)
According to the Importance of customer in competitive environment, especially in banking industry, regarding that the cost of catching (attracting) new customers is several times higher than the cost of keep customer loyal to organization, cause that examining ways of becoming loyal customer to pro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2012-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_29188_3b892e03fbbdc29e842a6edc0d0f5660.pdf |
| _version_ | 1819062382213726208 |
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| author | Mohammad Moosakhani Mohammad Haghighi Samaneh Torkzadeh |
| author_facet | Mohammad Moosakhani Mohammad Haghighi Samaneh Torkzadeh |
| author_sort | Mohammad Moosakhani |
| collection | DOAJ |
| description | According to the Importance of customer in competitive environment, especially in banking industry, regarding that the cost of catching (attracting) new customers is several times higher than the cost of keep customer loyal to organization, cause that examining ways of becoming loyal customer to product (goods/ services) has high preference in market research. This research, shows that we can catch loyalty through customer knowledge. The Concentration of private banks on five main elements in this research model, can help them having loyal customers. In order to reach that the model was based on the literature review and data were collected through questionnaire and has been analyzed with structural modeling and Lisrel software. |
| first_indexed | 2024-12-21T14:57:53Z |
| format | Article |
| id | doaj.art-44f45881df984dc8bfc0bc17c7240c8c |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-21T14:57:53Z |
| publishDate | 2012-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-44f45881df984dc8bfc0bc17c7240c8c2022-12-21T18:59:40ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912012-06-0141214716410.22059/jibm.2012.2918829188A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks)Mohammad Moosakhani0Mohammad Haghighi1Samaneh Torkzadeh2استادیار دانشکده مدیریت، دانشگاه تهراندانشیار دانشکده مدیریت، دانشگاه تهرانکارشناس ارشد مدیریت بازرگانی، دانشگاه مدیریت، دانشگاه تهرانAccording to the Importance of customer in competitive environment, especially in banking industry, regarding that the cost of catching (attracting) new customers is several times higher than the cost of keep customer loyal to organization, cause that examining ways of becoming loyal customer to product (goods/ services) has high preference in market research. This research, shows that we can catch loyalty through customer knowledge. The Concentration of private banks on five main elements in this research model, can help them having loyal customers. In order to reach that the model was based on the literature review and data were collected through questionnaire and has been analyzed with structural modeling and Lisrel software.https://jibm.ut.ac.ir/article_29188_3b892e03fbbdc29e842a6edc0d0f5660.pdfCustomer KnowledgeCustomer loyaltyCustomer Value |
| spellingShingle | Mohammad Moosakhani Mohammad Haghighi Samaneh Torkzadeh A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) مدیریت بازرگانی Customer Knowledge Customer loyalty Customer Value |
| title | A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) |
| title_full | A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) |
| title_fullStr | A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) |
| title_full_unstemmed | A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) |
| title_short | A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) |
| title_sort | model of gaining customer loyalty through customer knowledge management in banking industry of iran private banks |
| topic | Customer Knowledge Customer loyalty Customer Value |
| url | https://jibm.ut.ac.ir/article_29188_3b892e03fbbdc29e842a6edc0d0f5660.pdf |
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