Pricing and promotion: A literature review
This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Santander
2021-09-01
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| Series: | AiBi Revista de Investigación, Administración e Ingeniería |
| Subjects: | |
| Online Access: | https://revistas.udes.edu.co/aibi/article/view/2587 |