Ownership Concentration in the TV Industry

The wish to limit ownership concentration in the media industry has been common in the newspaper sector, but hardly very successful. As commercial television was more extensively introduced, governments saw possibilities of limiting ownership concentration in this sector. One such case is the Swedis...

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Main Author: Tjernström Sune
Format: Article
Language:English
Published: Sciendo 2007-05-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.1515/nor-2017-0202
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author Tjernström Sune
author_facet Tjernström Sune
author_sort Tjernström Sune
collection DOAJ
description The wish to limit ownership concentration in the media industry has been common in the newspaper sector, but hardly very successful. As commercial television was more extensively introduced, governments saw possibilities of limiting ownership concentration in this sector. One such case is the Swedish TV4, owned at the start in 1991 by a consortium of financial and smaller publishing groups, but now controlled by the biggest player in the national media business. What happened on the way and what were the obstacles to media policy in this field? Some would argue that this is an area in which media policy failed. Alternatively, this development can be understood as a case in which the nature of corporate policy is revealed. A third option would be to observe the interaction between corporate interests and the government as an example of so-called political management. This article examines these scenarios in the context of commercial television in Sweden. The case study provides a deeper understanding of the nature of ‘institutional competitiveness’, politics vs. business, nationally based media firms vs. other Scandinavian players.
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spelling doaj.art-4512e951ca7340faa55f47509f8ab9fc2023-08-02T07:20:10ZengSciendoNordicom Review2001-51192007-05-01281779210.1515/nor-2017-0202Ownership Concentration in the TV IndustryTjernström Sune0Econ.D., Assistant Professor, Department of Communication and Design, Kalmar University, SwedenThe wish to limit ownership concentration in the media industry has been common in the newspaper sector, but hardly very successful. As commercial television was more extensively introduced, governments saw possibilities of limiting ownership concentration in this sector. One such case is the Swedish TV4, owned at the start in 1991 by a consortium of financial and smaller publishing groups, but now controlled by the biggest player in the national media business. What happened on the way and what were the obstacles to media policy in this field? Some would argue that this is an area in which media policy failed. Alternatively, this development can be understood as a case in which the nature of corporate policy is revealed. A third option would be to observe the interaction between corporate interests and the government as an example of so-called political management. This article examines these scenarios in the context of commercial television in Sweden. The case study provides a deeper understanding of the nature of ‘institutional competitiveness’, politics vs. business, nationally based media firms vs. other Scandinavian players.https://doi.org/10.1515/nor-2017-0202media policycorporate strategypolitical managementhybrid media firmstv4 sweden
spellingShingle Tjernström Sune
Ownership Concentration in the TV Industry
Nordicom Review
media policy
corporate strategy
political management
hybrid media firms
tv4 sweden
title Ownership Concentration in the TV Industry
title_full Ownership Concentration in the TV Industry
title_fullStr Ownership Concentration in the TV Industry
title_full_unstemmed Ownership Concentration in the TV Industry
title_short Ownership Concentration in the TV Industry
title_sort ownership concentration in the tv industry
topic media policy
corporate strategy
political management
hybrid media firms
tv4 sweden
url https://doi.org/10.1515/nor-2017-0202
work_keys_str_mv AT tjernstromsune ownershipconcentrationinthetvindustry