Using web analytics data to identify platforms and content that best engage high-priority HIV populations in online and social media marketing advertisements

Using web analytics data to identify platforms and content that best engage high-priority HIV populations in online and social media marketing advertisements

Background Online advertisements on social media platforms are an important tool for engaging relevant populations in public health research. However, little is known about what platforms and ad characteristics are most effective in engaging high-priority HIV populations, including racial/ethnic and...

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Bibliographic Details
Main Authors: Tyler B Wray, Philip A Chan, Jeffrey D Klausner, Lori M Ward, Abraham Y Liu, Daniel J Carr, Erik MS Ocean, Chanda Phelan, Tao Liu
Format: Article
Language:English
Published: SAGE Publishing 2023-11-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076231216547

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