Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles
Referring to the traditional paradigm, the industrial decision process is most likely influenced by rational aspects; is this perspective still relevant? The purpose of this paper is to explore further the role of rational satisfaction's antecedents, particularly perceived quality and perceive...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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EconJournals
2019-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/9017 |
| _version_ | 1797921148210511872 |
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| author | Vonny Susanti Ujang Sumarwan Megawati Simanjuntak Eva Z Yusuf |
| author_facet | Vonny Susanti Ujang Sumarwan Megawati Simanjuntak Eva Z Yusuf |
| author_sort | Vonny Susanti |
| collection | DOAJ |
| description |
Referring to the traditional paradigm, the industrial decision process is most likely influenced by rational aspects; is this perspective still relevant? The purpose of this paper is to explore further the role of rational satisfaction's antecedents, particularly perceived quality and perceived value. This study conducts a literature review and an in-depth analysis of 10 papers published by reputable Scopus index publishers, with respondents from various industries and time horizon of the last five years. This study finds that rational aspects of perceived quality and perceived value influence satisfaction directly, moreover rational perceived quality influences perceived value, and indirectly influences brand satisfaction. However, the study finds that the emotional aspects are involved; although the final decision process is a dual process, the rational aspects still dominate the process of taking final decision.
Keywords: perceived quality, perceived value, customer satisfaction, rational evaluation, brand equity
JEL Classifications: M31, L10
DOI: https://doi.org/10.32479/irmm.9017
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| first_indexed | 2024-04-10T14:12:00Z |
| format | Article |
| id | doaj.art-452744d895fe448f8a96fb8935eac55f |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:12:00Z |
| publishDate | 2019-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-452744d895fe448f8a96fb8935eac55f2023-02-15T16:09:41ZengEconJournalsInternational Review of Management and Marketing2146-44052019-12-011014296Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value RolesVonny Susanti0Ujang Sumarwan1Megawati Simanjuntak2Eva Z Yusuf3IPB UniversityIPB UniversityIPB UniversityIPB University Referring to the traditional paradigm, the industrial decision process is most likely influenced by rational aspects; is this perspective still relevant? The purpose of this paper is to explore further the role of rational satisfaction's antecedents, particularly perceived quality and perceived value. This study conducts a literature review and an in-depth analysis of 10 papers published by reputable Scopus index publishers, with respondents from various industries and time horizon of the last five years. This study finds that rational aspects of perceived quality and perceived value influence satisfaction directly, moreover rational perceived quality influences perceived value, and indirectly influences brand satisfaction. However, the study finds that the emotional aspects are involved; although the final decision process is a dual process, the rational aspects still dominate the process of taking final decision. Keywords: perceived quality, perceived value, customer satisfaction, rational evaluation, brand equity JEL Classifications: M31, L10 DOI: https://doi.org/10.32479/irmm.9017 https://www.econjournals.com/index.php/irmm/article/view/9017 |
| spellingShingle | Vonny Susanti Ujang Sumarwan Megawati Simanjuntak Eva Z Yusuf Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles International Review of Management and Marketing |
| title | Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles |
| title_full | Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles |
| title_fullStr | Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles |
| title_full_unstemmed | Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles |
| title_short | Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles |
| title_sort | rational antecedent framework of brand satisfaction in the industrial market assessing rational perceived quality and rational perceived value roles |
| url | https://www.econjournals.com/index.php/irmm/article/view/9017 |
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