Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles
Referring to the traditional paradigm, the industrial decision process is most likely influenced by rational aspects; is this perspective still relevant? The purpose of this paper is to explore further the role of rational satisfaction's antecedents, particularly perceived quality and perceive...
Main Authors: | Vonny Susanti, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf |
---|---|
Format: | Article |
Language: | English |
Published: |
EconJournals
2019-12-01
|
Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/9017 |
Similar Items
-
Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles
by: Vonny Susanti, et al.
Published: (2019-12-01) -
Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles
by: Vonny Susanti, et al.
Published: (2019-12-01) -
Perceived implicit rationing of nursing care: Psychometric assessment in the Indonesian context
by: Mahmud Ady Yuwanto, et al.
Published: (2023-01-01) -
Rational monism and rational pluralism
by: Spencer, Jack
Published: (2021) -
The Development of Decision Support Systems in the 1960s as Antecedent of “AI-Rationality”
by: Rolf F. Nohr
Published: (2020-04-01)