Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana
In recent years, the world population, urbanization process and need for natural water resources have increased. Therefore, providing the safe and clean drinking water has become an important topic of our day. This research was carried out to determine the bottled water consumption habits and purcha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Turkish Science and Technology Publishing (TURSTEP)
2019-05-01
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| Series: | Turkish Journal of Agriculture: Food Science and Technology |
| Subjects: | |
| Online Access: | http://www.agrifoodscience.com/index.php/TURJAF/article/view/2405 |
| _version_ | 1828023546269401088 |
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| author | Mutlu Bulut Arzu Seçer |
| author_facet | Mutlu Bulut Arzu Seçer |
| author_sort | Mutlu Bulut |
| collection | DOAJ |
| description | In recent years, the world population, urbanization process and need for natural water resources have increased. Therefore, providing the safe and clean drinking water has become an important topic of our day. This research was carried out to determine the bottled water consumption habits and purchasing behaviours of consumers. Primary data were obtained from 384 consumers living in urban areas of Adana province. The demographic characteristics and consumption habits of consumers were determined by calculating frequencies, ratios and averages. Factor analysis was used to determine the factors that affect the purchasing behaviours of the consumers and the cluster analysis were used to distinguish consumers with different perception levels from those with similar characteristics. Results indicated that 40.4% of participants consumed bottled water and 85.2% of these consumers took into account the brand of bottled water. Factor analysis revealed that 3 factors, product characteristics, packaging and price, and recognition affected purchasing behaviours in this sample. As a result of the K-means clustering analysis consumers in this study were divided into 3 groups. The most important factors for consumers in these observed clusters were shelf life, product freshness and product hygiene. |
| first_indexed | 2024-04-10T12:29:38Z |
| format | Article |
| id | doaj.art-452a0144a55543dcb91525482e89d8e5 |
| institution | Directory Open Access Journal |
| issn | 2148-127X |
| language | English |
| last_indexed | 2024-04-10T12:29:38Z |
| publishDate | 2019-05-01 |
| publisher | Turkish Science and Technology Publishing (TURSTEP) |
| record_format | Article |
| series | Turkish Journal of Agriculture: Food Science and Technology |
| spelling | doaj.art-452a0144a55543dcb91525482e89d8e52023-02-15T16:14:58ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2019-05-017576777310.24925/turjaf.v7i5.767-773.24051149Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of AdanaMutlu Bulut0Arzu Seçer1Department of Agricultural Economics, Faculty of Agriculture, Çukurova University, 01330 Sarıçam/AdanaDepartment of Agricultural Economics, Faculty of Agriculture, Çukurova University, 01330 Sarıçam/AdanaIn recent years, the world population, urbanization process and need for natural water resources have increased. Therefore, providing the safe and clean drinking water has become an important topic of our day. This research was carried out to determine the bottled water consumption habits and purchasing behaviours of consumers. Primary data were obtained from 384 consumers living in urban areas of Adana province. The demographic characteristics and consumption habits of consumers were determined by calculating frequencies, ratios and averages. Factor analysis was used to determine the factors that affect the purchasing behaviours of the consumers and the cluster analysis were used to distinguish consumers with different perception levels from those with similar characteristics. Results indicated that 40.4% of participants consumed bottled water and 85.2% of these consumers took into account the brand of bottled water. Factor analysis revealed that 3 factors, product characteristics, packaging and price, and recognition affected purchasing behaviours in this sample. As a result of the K-means clustering analysis consumers in this study were divided into 3 groups. The most important factors for consumers in these observed clusters were shelf life, product freshness and product hygiene.http://www.agrifoodscience.com/index.php/TURJAF/article/view/2405cluster analysisconsumption of bottled waterurban areas of adanapurchasing behaviouradana |
| spellingShingle | Mutlu Bulut Arzu Seçer Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana Turkish Journal of Agriculture: Food Science and Technology cluster analysis consumption of bottled water urban areas of adana purchasing behaviour adana |
| title | Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana |
| title_full | Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana |
| title_fullStr | Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana |
| title_full_unstemmed | Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana |
| title_short | Bottled Water Consumption Habits and Purchase Behaviours of Consumers in the Urban Areas of Adana |
| title_sort | bottled water consumption habits and purchase behaviours of consumers in the urban areas of adana |
| topic | cluster analysis consumption of bottled water urban areas of adana purchasing behaviour adana |
| url | http://www.agrifoodscience.com/index.php/TURJAF/article/view/2405 |
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