Building Tourism Resilience through Communication

The impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic cap...

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Main Authors: Sara Brune, Whitney Knollenberg, Olivia Vilá
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/5/1/4
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author Sara Brune
Whitney Knollenberg
Olivia Vilá
author_facet Sara Brune
Whitney Knollenberg
Olivia Vilá
author_sort Sara Brune
collection DOAJ
description The impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic capability that can be developed through communication processes. Exploring the role of communication processes in building resilience is important to establishing holistic strategies that strengthen the tourism industry. This work applies the communication theory of resilience to explore the employment of communication processes by agritourism operators during the COVID-19 pandemic. Seven agritourism operators in North Carolina, USA, were interviewed about resilience strategies at three points in time in 2020. These interviews revealed the value of communication processes in building resilience in agritourism operations and the facilitating role of communication technologies. These findings reveal that resilience is built collaboratively through social engagement and interaction.
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spelling doaj.art-454e8a94d2cb404ba536915abe4b6e382024-03-27T14:06:04ZengMDPI AGTourism and Hospitality2673-57682024-01-0151515910.3390/tourhosp5010004Building Tourism Resilience through CommunicationSara Brune0Whitney Knollenberg1Olivia Vilá2Department of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USADepartment of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USADepartment of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USAThe impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic capability that can be developed through communication processes. Exploring the role of communication processes in building resilience is important to establishing holistic strategies that strengthen the tourism industry. This work applies the communication theory of resilience to explore the employment of communication processes by agritourism operators during the COVID-19 pandemic. Seven agritourism operators in North Carolina, USA, were interviewed about resilience strategies at three points in time in 2020. These interviews revealed the value of communication processes in building resilience in agritourism operations and the facilitating role of communication technologies. These findings reveal that resilience is built collaboratively through social engagement and interaction.https://www.mdpi.com/2673-5768/5/1/4COVID-19communication theory of resilienceagritourism resiliencetourism crisis
spellingShingle Sara Brune
Whitney Knollenberg
Olivia Vilá
Building Tourism Resilience through Communication
Tourism and Hospitality
COVID-19
communication theory of resilience
agritourism resilience
tourism crisis
title Building Tourism Resilience through Communication
title_full Building Tourism Resilience through Communication
title_fullStr Building Tourism Resilience through Communication
title_full_unstemmed Building Tourism Resilience through Communication
title_short Building Tourism Resilience through Communication
title_sort building tourism resilience through communication
topic COVID-19
communication theory of resilience
agritourism resilience
tourism crisis
url https://www.mdpi.com/2673-5768/5/1/4
work_keys_str_mv AT sarabrune buildingtourismresiliencethroughcommunication
AT whitneyknollenberg buildingtourismresiliencethroughcommunication
AT oliviavila buildingtourismresiliencethroughcommunication