Building Tourism Resilience through Communication
The impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic cap...
Main Authors: | , , |
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Format: | Article |
Language: | English |
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MDPI AG
2024-01-01
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Series: | Tourism and Hospitality |
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Online Access: | https://www.mdpi.com/2673-5768/5/1/4 |
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author | Sara Brune Whitney Knollenberg Olivia Vilá |
author_facet | Sara Brune Whitney Knollenberg Olivia Vilá |
author_sort | Sara Brune |
collection | DOAJ |
description | The impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic capability that can be developed through communication processes. Exploring the role of communication processes in building resilience is important to establishing holistic strategies that strengthen the tourism industry. This work applies the communication theory of resilience to explore the employment of communication processes by agritourism operators during the COVID-19 pandemic. Seven agritourism operators in North Carolina, USA, were interviewed about resilience strategies at three points in time in 2020. These interviews revealed the value of communication processes in building resilience in agritourism operations and the facilitating role of communication technologies. These findings reveal that resilience is built collaboratively through social engagement and interaction. |
first_indexed | 2024-04-24T17:47:06Z |
format | Article |
id | doaj.art-454e8a94d2cb404ba536915abe4b6e38 |
institution | Directory Open Access Journal |
issn | 2673-5768 |
language | English |
last_indexed | 2024-04-24T17:47:06Z |
publishDate | 2024-01-01 |
publisher | MDPI AG |
record_format | Article |
series | Tourism and Hospitality |
spelling | doaj.art-454e8a94d2cb404ba536915abe4b6e382024-03-27T14:06:04ZengMDPI AGTourism and Hospitality2673-57682024-01-0151515910.3390/tourhosp5010004Building Tourism Resilience through CommunicationSara Brune0Whitney Knollenberg1Olivia Vilá2Department of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USADepartment of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USADepartment of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USAThe impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic capability that can be developed through communication processes. Exploring the role of communication processes in building resilience is important to establishing holistic strategies that strengthen the tourism industry. This work applies the communication theory of resilience to explore the employment of communication processes by agritourism operators during the COVID-19 pandemic. Seven agritourism operators in North Carolina, USA, were interviewed about resilience strategies at three points in time in 2020. These interviews revealed the value of communication processes in building resilience in agritourism operations and the facilitating role of communication technologies. These findings reveal that resilience is built collaboratively through social engagement and interaction.https://www.mdpi.com/2673-5768/5/1/4COVID-19communication theory of resilienceagritourism resiliencetourism crisis |
spellingShingle | Sara Brune Whitney Knollenberg Olivia Vilá Building Tourism Resilience through Communication Tourism and Hospitality COVID-19 communication theory of resilience agritourism resilience tourism crisis |
title | Building Tourism Resilience through Communication |
title_full | Building Tourism Resilience through Communication |
title_fullStr | Building Tourism Resilience through Communication |
title_full_unstemmed | Building Tourism Resilience through Communication |
title_short | Building Tourism Resilience through Communication |
title_sort | building tourism resilience through communication |
topic | COVID-19 communication theory of resilience agritourism resilience tourism crisis |
url | https://www.mdpi.com/2673-5768/5/1/4 |
work_keys_str_mv | AT sarabrune buildingtourismresiliencethroughcommunication AT whitneyknollenberg buildingtourismresiliencethroughcommunication AT oliviavila buildingtourismresiliencethroughcommunication |