Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study

Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers’ concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently, this...

Full description

Bibliographic Details
Main Authors: Dacinia Crina Petrescu, Iris Vermeir, Philippe Burny, Ruxandra Malina Petrescu-Mag
Format: Article
Language:Spanish
Published: Elsevier 2022-05-01
Series:European Research on Management and Business Economics
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2444883421000371
_version_ 1817976388956717056
author Dacinia Crina Petrescu
Iris Vermeir
Philippe Burny
Ruxandra Malina Petrescu-Mag
author_facet Dacinia Crina Petrescu
Iris Vermeir
Philippe Burny
Ruxandra Malina Petrescu-Mag
author_sort Dacinia Crina Petrescu
collection DOAJ
description Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers’ concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently, this study explores consumer evaluation of food quality and highlights the role of environmental-social cues in food quality evaluation. A cross-national perspective was adopted, using a sample of 761 consumers from Belgium and Romania. Exploratory factor analysis reveals six factors that contained food quality cues perceived as similar by consumers. The first factor, named “Environmental-Social”, comprises cues related to environmental protection and social equity. Regression analyses indicate a set of variables that can predict the perceived relevance of environmental-social cues in food quality evaluation. The present study contributes to understanding of consumer food quality evaluation by extending the analysis to a large number (59) of food quality cues. From a practical stance, the study can guide managers’ efforts to enhance environmentally sustainable behavior based on the relevance of environmental-social cues in consumers’ food quality evaluation.
first_indexed 2024-04-13T22:01:55Z
format Article
id doaj.art-45515a0298fb4788aefd2565e3fa5fc3
institution Directory Open Access Journal
issn 2444-8834
language Spanish
last_indexed 2024-04-13T22:01:55Z
publishDate 2022-05-01
publisher Elsevier
record_format Article
series European Research on Management and Business Economics
spelling doaj.art-45515a0298fb4788aefd2565e3fa5fc32022-12-22T02:28:03ZspaElsevierEuropean Research on Management and Business Economics2444-88342022-05-01282100178Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country studyDacinia Crina Petrescu0Iris Vermeir1Philippe Burny2Ruxandra Malina Petrescu-Mag3Faculty of Business, Babes-Bolyai University, 7 Horea Street, Cluj-Napoca 400174, Romania; Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent 9000, BelgiumDepartment of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, Ghent 9000, Belgium; BE4LIFE, Research Center on Sustainable, Healthy and Ethical Consumption, Ghent University, Ghent 9000, BelgiumEconomics and Rural Development, Gembloux Agro-Bio Tech, University of Liège, Gembloux 5030, BelgiumFaculty of Environmental Science and Engineering, Babes-Bolyai University, 30 Fantanele Street, Cluj-Napoca 400294, Romania; Corresponding author.Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers’ concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently, this study explores consumer evaluation of food quality and highlights the role of environmental-social cues in food quality evaluation. A cross-national perspective was adopted, using a sample of 761 consumers from Belgium and Romania. Exploratory factor analysis reveals six factors that contained food quality cues perceived as similar by consumers. The first factor, named “Environmental-Social”, comprises cues related to environmental protection and social equity. Regression analyses indicate a set of variables that can predict the perceived relevance of environmental-social cues in food quality evaluation. The present study contributes to understanding of consumer food quality evaluation by extending the analysis to a large number (59) of food quality cues. From a practical stance, the study can guide managers’ efforts to enhance environmentally sustainable behavior based on the relevance of environmental-social cues in consumers’ food quality evaluation.http://www.sciencedirect.com/science/article/pii/S2444883421000371M31L15
spellingShingle Dacinia Crina Petrescu
Iris Vermeir
Philippe Burny
Ruxandra Malina Petrescu-Mag
Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
European Research on Management and Business Economics
M31
L15
title Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
title_full Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
title_fullStr Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
title_full_unstemmed Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
title_short Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
title_sort consumer evaluation of food quality and the role of environmental cues a comprehensive cross country study
topic M31
L15
url http://www.sciencedirect.com/science/article/pii/S2444883421000371
work_keys_str_mv AT daciniacrinapetrescu consumerevaluationoffoodqualityandtheroleofenvironmentalcuesacomprehensivecrosscountrystudy
AT irisvermeir consumerevaluationoffoodqualityandtheroleofenvironmentalcuesacomprehensivecrosscountrystudy
AT philippeburny consumerevaluationoffoodqualityandtheroleofenvironmentalcuesacomprehensivecrosscountrystudy
AT ruxandramalinapetrescumag consumerevaluationoffoodqualityandtheroleofenvironmentalcuesacomprehensivecrosscountrystudy