Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research

Bibliographic Details
Main Authors: Sudhir Rana, Maduka Udunuwara, N.J. Dewasiri, Muhammad Kashif, Mananage Shanika Hansini Rathnasiri
Format: Article
Language:English
Published: Emerald Publishing 2022-12-01
Series:South Asian Journal of Marketing
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-10-2022-141/full/pdf
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author Sudhir Rana
Maduka Udunuwara
N.J. Dewasiri
Muhammad Kashif
Mananage Shanika Hansini Rathnasiri
author_facet Sudhir Rana
Maduka Udunuwara
N.J. Dewasiri
Muhammad Kashif
Mananage Shanika Hansini Rathnasiri
author_sort Sudhir Rana
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spelling doaj.art-455d1110259c4813abb32e02bc31a3082023-07-04T12:25:05ZengEmerald PublishingSouth Asian Journal of Marketing2719-23772738-24862022-12-0132778110.1108/SAJM-10-2022-141Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further researchSudhir Rana0Maduka Udunuwara1N.J. Dewasiri2Muhammad Kashif3Mananage Shanika Hansini Rathnasiri4College of Healthcare Management and Economics, Gulf Medical University, Ajman, United Arab EmiratesDepartment of Marketing, University of Colombo, Colombo, Sri LankaDepartment of Management Studies, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Colombo, Sri LankaDepartment of Business, GIFT University, Gujranwala, PakistanDepartment of Marketing Management, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lankahttps://www.emerald.com/insight/content/doi/10.1108/SAJM-10-2022-141/full/pdf
spellingShingle Sudhir Rana
Maduka Udunuwara
N.J. Dewasiri
Muhammad Kashif
Mananage Shanika Hansini Rathnasiri
Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research
South Asian Journal of Marketing
title Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research
title_full Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research
title_fullStr Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research
title_full_unstemmed Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research
title_short Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research
title_sort editorial is south asia ready for the next universe metaverse arguments and suggestions for further research
url https://www.emerald.com/insight/content/doi/10.1108/SAJM-10-2022-141/full/pdf
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AT njdewasiri editorialissouthasiareadyforthenextuniversemetaverseargumentsandsuggestionsforfurtherresearch
AT muhammadkashif editorialissouthasiareadyforthenextuniversemetaverseargumentsandsuggestionsforfurtherresearch
AT mananageshanikahansinirathnasiri editorialissouthasiareadyforthenextuniversemetaverseargumentsandsuggestionsforfurtherresearch