Foreign tourist’s attitude to the elements of the developing of tourism in Medan, Indonesia
The purpose of this study is to analyze the foreign tourist’s attitude to the elements of the tourist development in Medan. The sample size includes 80 foreign tourists who visited the tourist objects in Medan, Indonesia. A Multi-attribute Attitude Model (MAM) is used to measure the consumer’s attit...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2018-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol8/msl_2018_22.pdf |
| Summary: | The purpose of this study is to analyze the foreign tourist’s attitude to the elements of the tourist development in Medan. The sample size includes 80 foreign tourists who visited the tourist objects in Medan, Indonesia. A Multi-attribute Attitude Model (MAM) is used to measure the consumer’s attitude. There are 10 (ten) attributes that form the elements of the development of the tourism in Medan, including tourist object in Medan, the attraction of tourist object, the road conditions, the telephone network, means of transportation, the hotel service, the system of transport stripe, the se-curity system, the hospitality of the society and the cleanliness of environment. The results show that the hospitality of the society in Medan maintained the highest value (16.38) while the road rep-resented the lowest value (-0.47). The results help the government of Medan in making policy about tourism and preparing the steps of tourism development. |
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| ISSN: | 1923-9335 1923-9343 |