The Effect of Product Perception and Price Perception on Reference Book Purchase Decisions
The decision to purchase reference books is a form of a student's positive attitude in meeting learning needs. This study was conducted to analyze the effect of product and price perceptions on reference book purchasing decisions. This research was conducted on 80 students of the Jambi Universi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi Universitas Negeri Jakarta
2021-10-01
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| Series: | Jurnal Pendidikan Ekonomi dan Bisnis (JPEB) |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jpeb/article/view/23035 |