HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS
The HEMOCIONE association is a nonprofit organization which aims to promote blood donation among young adults. From the first campaign, organized by our founder, Vitor Pinheiro, while still in highschool, it was clear an individual blood drive would not even begin to tackle the problem at hand. With...
| Main Authors: | , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-10-01
|
| Series: | Hematology, Transfusion and Cell Therapy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S253113792301427X |
| _version_ | 1797654822591135744 |
|---|---|
| author | PGLB Borges VS Pinheiro JM Ganem ALM Brito JVFA Cordeiro JPMRJ Silva JPR Oliveira ICR Diogo MEDDSPE Silva |
| author_facet | PGLB Borges VS Pinheiro JM Ganem ALM Brito JVFA Cordeiro JPMRJ Silva JPR Oliveira ICR Diogo MEDDSPE Silva |
| author_sort | PGLB Borges |
| collection | DOAJ |
| description | The HEMOCIONE association is a nonprofit organization which aims to promote blood donation among young adults. From the first campaign, organized by our founder, Vitor Pinheiro, while still in highschool, it was clear an individual blood drive would not even begin to tackle the problem at hand. With that in mind, the HEMOCIONE initiative (name derived from “Hemo” = blood and “Emocione” for “to cause emotion”) was created with the intent to promote a culture of regular blood donation. Convincing prospective donors to spend their day attending an often not-so-near Blood Bank, to undergo a not-so-convenient procedure by themselves had several caveats. Thus, the institution's goal was directed towards making the process of blood donation as painless and pleasant as can be. The initial idea: organizing Blood Drives with the municipal Blood Collection agency (HEMORIO) in educational institutions across the city. In this sense, mitigating the inconvenience of distance and providing a familiar and friendly environment for blood donation. The focus on educational institutions was also not coincidental: we believe in the crucial role the younger generation has in becoming the next generation of donors. Even those who were unable to participate due to age or other restrictions learn from early on the importance of lack of blood and how simple it is to participate in the solution to this problem. During 2018 and 2019, 5 campaigns were organized among prominent educational institutions from Rio de Janeiro totalling 588 registered prospective donors and 489 completed donations, with marketing efforts and information on blood donation reaching over 50000 people on Facebook. Each campaign improving on the latter with its amicable atmosphere, snacks, T-shirts, live art and music performances from partner institutions and persons. During 2020, however, the Covid pandemic saw us helpless towards the everlasting need for blood and inability to organize blood drives. In 2021, with some improval in the state of things, HEMOCIONE, in conjunction with HEMORIO, organized 4 events, gathering 550 prospective donors while implementing social distancing and safety measures to guarantee donor wellbeing. In 2022, HEMOCIONE continued to grow, with 13 editions, taking its first step in expanding to other states. This year saw the first edition in the city of São Paulo - the Student's Blood Donation Week. Renowned educational institutions such as Insper, Albert Einstein Israeli Institute and Getulio Vargas Foundation united in incentivizing blood donation amongst their students. 300 blood units were donated during said week and 1135 blood units during the year of 2022. For 2023, HEMOCIONE intends to continue its effort towards promoting a new and evergrowing generation of reliable blood donors. For this, it counts on the help of volunteers from the most varied backgrounds, from Communications and Marketing to Medicine. The latter make up the foundation's Research department, which aims to improve the efficacy of Hemocione's efforts through evidence-based strategies and aiding in the dissemination of reliable, scientifically accurate information on the process of blood donation and the need for blood. During the last 90 days alone, HEMOCIONE's promotional and educational posts were seen a total of 51000 times solely on Instagram (@Hemocione). The first semester of 2023 saw 12 Blood Drives organized, amassing 1149 prospective donors and 916 units of blood so far. |
| first_indexed | 2024-03-11T17:05:06Z |
| format | Article |
| id | doaj.art-4578ff688c1a45f493afa93479240ab0 |
| institution | Directory Open Access Journal |
| issn | 2531-1379 |
| language | English |
| last_indexed | 2024-03-11T17:05:06Z |
| publishDate | 2023-10-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Hematology, Transfusion and Cell Therapy |
| spelling | doaj.art-4578ff688c1a45f493afa93479240ab02023-10-20T06:45:43ZengElsevierHematology, Transfusion and Cell Therapy2531-13792023-10-0145S687S688HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORSPGLB Borges0VS Pinheiro1JM Ganem2ALM Brito3JVFA Cordeiro4JPMRJ Silva5JPR Oliveira6ICR Diogo7MEDDSPE Silva8Associação Hemocione, Rio de Janeiro, RJ, Brazil; Escola de Medicina Souza Marques da Fundação Técnico-Educacional Souza Marques, Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Escola de Medicina Souza Marques da Fundação Técnico-Educacional Souza Marques, Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Faculdade Israelita de Ciências da Saúde Albert Einstein, São Paulo, SP, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, BrazilAssociação Hemocione, Rio de Janeiro, RJ, Brazil; Escola de Medicina Souza Marques da Fundação Técnico-Educacional Souza Marques, Rio de Janeiro, RJ, BrazilThe HEMOCIONE association is a nonprofit organization which aims to promote blood donation among young adults. From the first campaign, organized by our founder, Vitor Pinheiro, while still in highschool, it was clear an individual blood drive would not even begin to tackle the problem at hand. With that in mind, the HEMOCIONE initiative (name derived from “Hemo” = blood and “Emocione” for “to cause emotion”) was created with the intent to promote a culture of regular blood donation. Convincing prospective donors to spend their day attending an often not-so-near Blood Bank, to undergo a not-so-convenient procedure by themselves had several caveats. Thus, the institution's goal was directed towards making the process of blood donation as painless and pleasant as can be. The initial idea: organizing Blood Drives with the municipal Blood Collection agency (HEMORIO) in educational institutions across the city. In this sense, mitigating the inconvenience of distance and providing a familiar and friendly environment for blood donation. The focus on educational institutions was also not coincidental: we believe in the crucial role the younger generation has in becoming the next generation of donors. Even those who were unable to participate due to age or other restrictions learn from early on the importance of lack of blood and how simple it is to participate in the solution to this problem. During 2018 and 2019, 5 campaigns were organized among prominent educational institutions from Rio de Janeiro totalling 588 registered prospective donors and 489 completed donations, with marketing efforts and information on blood donation reaching over 50000 people on Facebook. Each campaign improving on the latter with its amicable atmosphere, snacks, T-shirts, live art and music performances from partner institutions and persons. During 2020, however, the Covid pandemic saw us helpless towards the everlasting need for blood and inability to organize blood drives. In 2021, with some improval in the state of things, HEMOCIONE, in conjunction with HEMORIO, organized 4 events, gathering 550 prospective donors while implementing social distancing and safety measures to guarantee donor wellbeing. In 2022, HEMOCIONE continued to grow, with 13 editions, taking its first step in expanding to other states. This year saw the first edition in the city of São Paulo - the Student's Blood Donation Week. Renowned educational institutions such as Insper, Albert Einstein Israeli Institute and Getulio Vargas Foundation united in incentivizing blood donation amongst their students. 300 blood units were donated during said week and 1135 blood units during the year of 2022. For 2023, HEMOCIONE intends to continue its effort towards promoting a new and evergrowing generation of reliable blood donors. For this, it counts on the help of volunteers from the most varied backgrounds, from Communications and Marketing to Medicine. The latter make up the foundation's Research department, which aims to improve the efficacy of Hemocione's efforts through evidence-based strategies and aiding in the dissemination of reliable, scientifically accurate information on the process of blood donation and the need for blood. During the last 90 days alone, HEMOCIONE's promotional and educational posts were seen a total of 51000 times solely on Instagram (@Hemocione). The first semester of 2023 saw 12 Blood Drives organized, amassing 1149 prospective donors and 916 units of blood so far.http://www.sciencedirect.com/science/article/pii/S253113792301427X |
| spellingShingle | PGLB Borges VS Pinheiro JM Ganem ALM Brito JVFA Cordeiro JPMRJ Silva JPR Oliveira ICR Diogo MEDDSPE Silva HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS Hematology, Transfusion and Cell Therapy |
| title | HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS |
| title_full | HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS |
| title_fullStr | HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS |
| title_full_unstemmed | HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS |
| title_short | HEMOCIONE: AN EFFORT TOWARDS CREATING A GENERATION OF BLOOD DONORS |
| title_sort | hemocione an effort towards creating a generation of blood donors |
| url | http://www.sciencedirect.com/science/article/pii/S253113792301427X |
| work_keys_str_mv | AT pglbborges hemocioneanefforttowardscreatingagenerationofblooddonors AT vspinheiro hemocioneanefforttowardscreatingagenerationofblooddonors AT jmganem hemocioneanefforttowardscreatingagenerationofblooddonors AT almbrito hemocioneanefforttowardscreatingagenerationofblooddonors AT jvfacordeiro hemocioneanefforttowardscreatingagenerationofblooddonors AT jpmrjsilva hemocioneanefforttowardscreatingagenerationofblooddonors AT jproliveira hemocioneanefforttowardscreatingagenerationofblooddonors AT icrdiogo hemocioneanefforttowardscreatingagenerationofblooddonors AT meddspesilva hemocioneanefforttowardscreatingagenerationofblooddonors |