Exploring the Advantages of Using Social Media in the Romanian Retail Sector
The emergence of social media led to major changes in the manner in which retailers accomplish their daily profession, particularly since they provide traders with platforms for business development and brand improvement. In spite of this, little is known about their impact and influence on retail b...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-08-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/18/3/72 |
| _version_ | 1797579223601250304 |
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| author | Cristinel Vasiliu Mihai Felea Irina Albastroiu Nastase Mihaela Bucur Adrian Istrate-Scradeanu |
| author_facet | Cristinel Vasiliu Mihai Felea Irina Albastroiu Nastase Mihaela Bucur Adrian Istrate-Scradeanu |
| author_sort | Cristinel Vasiliu |
| collection | DOAJ |
| description | The emergence of social media led to major changes in the manner in which retailers accomplish their daily profession, particularly since they provide traders with platforms for business development and brand improvement. In spite of this, little is known about their impact and influence on retail businesses. Research on retailers’ perceptions concerning social media is scarce and fragmented, which justifies the current increasing focus of scholars and practitioners on this subject. In this study, a quantitative research design was utilized, aiming to identify the advantages of social media as perceived by retailers in Romania. The findings confirm the hypotheses, acknowledging that Romanian retailers perceive social media as offering great advantages for individuals employed in the retail sector. The practical implications of our research were grouped according to the analyzed aspects, as follows: gathering information, content creation, and customer communication, approached as advantages of adopting social media in retail. This study contributes to the limited literature on social media and the perceived advantages of Romanian retailers, which has implications for further research in this field of knowledge. |
| first_indexed | 2024-03-10T22:33:59Z |
| format | Article |
| id | doaj.art-457d22a22c024829abf82613d8c6f204 |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-03-10T22:33:59Z |
| publishDate | 2023-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-457d22a22c024829abf82613d8c6f2042023-11-19T11:32:15ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762023-08-011831431144510.3390/jtaer18030072Exploring the Advantages of Using Social Media in the Romanian Retail SectorCristinel Vasiliu0Mihai Felea1Irina Albastroiu Nastase2Mihaela Bucur3Adrian Istrate-Scradeanu4Department of Business, Consumer Sciences and Quality Management, Faculty of Business and Tourism, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaDepartment of Business, Consumer Sciences and Quality Management, Faculty of Business and Tourism, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaDepartment of Business, Consumer Sciences and Quality Management, Faculty of Business and Tourism, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaDepartment of Business, Consumer Sciences and Quality Management, Faculty of Business and Tourism, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaBusiness Administration Doctoral School, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaThe emergence of social media led to major changes in the manner in which retailers accomplish their daily profession, particularly since they provide traders with platforms for business development and brand improvement. In spite of this, little is known about their impact and influence on retail businesses. Research on retailers’ perceptions concerning social media is scarce and fragmented, which justifies the current increasing focus of scholars and practitioners on this subject. In this study, a quantitative research design was utilized, aiming to identify the advantages of social media as perceived by retailers in Romania. The findings confirm the hypotheses, acknowledging that Romanian retailers perceive social media as offering great advantages for individuals employed in the retail sector. The practical implications of our research were grouped according to the analyzed aspects, as follows: gathering information, content creation, and customer communication, approached as advantages of adopting social media in retail. This study contributes to the limited literature on social media and the perceived advantages of Romanian retailers, which has implications for further research in this field of knowledge.https://www.mdpi.com/0718-1876/18/3/72social mediaretailercustomerinformationcommunicationuser-generated content |
| spellingShingle | Cristinel Vasiliu Mihai Felea Irina Albastroiu Nastase Mihaela Bucur Adrian Istrate-Scradeanu Exploring the Advantages of Using Social Media in the Romanian Retail Sector Journal of Theoretical and Applied Electronic Commerce Research social media retailer customer information communication user-generated content |
| title | Exploring the Advantages of Using Social Media in the Romanian Retail Sector |
| title_full | Exploring the Advantages of Using Social Media in the Romanian Retail Sector |
| title_fullStr | Exploring the Advantages of Using Social Media in the Romanian Retail Sector |
| title_full_unstemmed | Exploring the Advantages of Using Social Media in the Romanian Retail Sector |
| title_short | Exploring the Advantages of Using Social Media in the Romanian Retail Sector |
| title_sort | exploring the advantages of using social media in the romanian retail sector |
| topic | social media retailer customer information communication user-generated content |
| url | https://www.mdpi.com/0718-1876/18/3/72 |
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