Exploring the Advantages of Using Social Media in the Romanian Retail Sector

Exploring the Advantages of Using Social Media in the Romanian Retail Sector

The emergence of social media led to major changes in the manner in which retailers accomplish their daily profession, particularly since they provide traders with platforms for business development and brand improvement. In spite of this, little is known about their impact and influence on retail b...

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Bibliographic Details
Main Authors: Cristinel Vasiliu, Mihai Felea, Irina Albastroiu Nastase, Mihaela Bucur, Adrian Istrate-Scradeanu
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
social media
retailer
customer
information
communication
user-generated content
Online Access:https://www.mdpi.com/0718-1876/18/3/72

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