Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real estate companies. The paper used electronic word...

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Bibliographic Details
Main Authors: Jassim Ahmad Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-03-01
Series:Innovative Marketing
Subjects:
conceptual model
electronic word-of-mouth
Jordan
marketing
mediator
purchase intentions
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17753/IM_2023_01_Al-Gasawneh.pdf

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