Seatbelts and raincoats, or banks and castles: Investigating the impact of vaccine metaphors.
While metaphors are frequently used to address misconceptions and hesitancy about vaccines, it is unclear how effective they are in health messaging. Using a between-subject, pretest/posttest design, we investigated the impact of explanatory metaphors on people's attitudes toward vaccines. We r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0294739&type=printable |
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Seatbelts and raincoats, or banks and castles: Investigating the impact of vaccine metaphors
Published 2024-01-01
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