Surveillance capitalism as white world-making

The era of ‘surveillance capitalism’ as a new logic of accumulation that claims human experience as free raw material necessitates an understanding of how corporate-controlled digital communication technologies govern and structure how we come to know the world. This article investigates surveillan...

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Main Author: Yvonne Jooste
Format: Article
Language:English
Published: University of the Free State 2021-07-01
Series:Acta Academica
Subjects:
Online Access:http://journals.ufs.ac.za/index.php/aa/article/view/5256
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author Yvonne Jooste
author_facet Yvonne Jooste
author_sort Yvonne Jooste
collection DOAJ
description The era of ‘surveillance capitalism’ as a new logic of accumulation that claims human experience as free raw material necessitates an understanding of how corporate-controlled digital communication technologies govern and structure how we come to know the world. This article investigates surveillance capitalist operations and argues that it enables (1) algorithmic colonisation, (2) oppressive digital practices that reify bias along racial lines, and (3) the turning of bodies into objects in the creation and maintenance of whiteness. Through presenting these different arguments, a larger point emerges, namely, that surveillance capitalist operations must be understood as intimately tied to the project of white world-making.
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spelling doaj.art-458dea6d49b64a6b88848611594dba472024-03-11T23:03:19ZengUniversity of the Free StateActa Academica0587-24052415-04792021-07-01531Surveillance capitalism as white world-makingYvonne Jooste0University of Pretoria, South Africa The era of ‘surveillance capitalism’ as a new logic of accumulation that claims human experience as free raw material necessitates an understanding of how corporate-controlled digital communication technologies govern and structure how we come to know the world. This article investigates surveillance capitalist operations and argues that it enables (1) algorithmic colonisation, (2) oppressive digital practices that reify bias along racial lines, and (3) the turning of bodies into objects in the creation and maintenance of whiteness. Through presenting these different arguments, a larger point emerges, namely, that surveillance capitalist operations must be understood as intimately tied to the project of white world-making. http://journals.ufs.ac.za/index.php/aa/article/view/5256surveillance capitalismdigital surveillanceracial surveillance capitalismalgorithmic biasalgorithmic colonisation
spellingShingle Yvonne Jooste
Surveillance capitalism as white world-making
Acta Academica
surveillance capitalism
digital surveillance
racial surveillance capitalism
algorithmic bias
algorithmic colonisation
title Surveillance capitalism as white world-making
title_full Surveillance capitalism as white world-making
title_fullStr Surveillance capitalism as white world-making
title_full_unstemmed Surveillance capitalism as white world-making
title_short Surveillance capitalism as white world-making
title_sort surveillance capitalism as white world making
topic surveillance capitalism
digital surveillance
racial surveillance capitalism
algorithmic bias
algorithmic colonisation
url http://journals.ufs.ac.za/index.php/aa/article/view/5256
work_keys_str_mv AT yvonnejooste surveillancecapitalismaswhiteworldmaking