Influence of employee perceptions of corporate social responsibility on affective commitment

Orientation: The study attempted to establish the role played by different perceived corporate social responsibility (CSR) activities on the organisational commitment of employees. Research purpose: To investigate the nomological network of variables playing a role in the relationship between Perce...

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Main Authors: Amorei van der Westhuizen, Dirk J. Malan
Format: Article
Language:English
Published: AOSIS 2023-03-01
Series:SA Journal of Industrial Psychology
Subjects:
Online Access:https://sajip.co.za/index.php/sajip/article/view/2068
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author Amorei van der Westhuizen
Dirk J. Malan
author_facet Amorei van der Westhuizen
Dirk J. Malan
author_sort Amorei van der Westhuizen
collection DOAJ
description Orientation: The study attempted to establish the role played by different perceived corporate social responsibility (CSR) activities on the organisational commitment of employees. Research purpose: To investigate the nomological network of variables playing a role in the relationship between Perceived CSR and Affective Commitment. Motivation for the study: Understanding the contribution of perceived corporate social responsibility to the organisational commitment of employees could inform managerial attempts to facilitate positive employee attitudes. Research approach/design and methods: The current study utilised structural equation modelling to evaluate the hypothesised multivariate causal relationships in the proposed model. A convenience sample of 172 employees of a consumer goods company completed several questionnaires, including measures of Affective Commitment, Perceived CSR, Organisational Social Identity, Perceived Organisational Justice, Psychological Contract, as well as three cultural value orientations. Main Findings: The most significant finding of the study was the positive relationship between Perceived CSR and Affective Commitment. The results revealed that Perceived CSR has a positive impact on Perceived Organisational Justice and fulfilment of the Relational Psychological Contract. Both variables impacted on Organisational Social Identity, which was positively related to Affective Commitment. Practical/managerial implications: Organisations should ensure that employees are made aware of their CSR policies and activities through corporate communication. Organisations should also invest their resources in dealing with social problems that are regarded as important by employees and engage in fair human resource practices. Contribution/Value-add: Engagement in CSR activities could help retain and attract talented candidates and increase commitment and identification with the organisation.
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spelling doaj.art-45adc3682aab4999945151af85ff1d2f2023-04-03T13:52:32ZengAOSISSA Journal of Industrial Psychology0258-52002071-07632023-03-01490e1e1210.4102/sajip.v49i0.20681256Influence of employee perceptions of corporate social responsibility on affective commitmentAmorei van der Westhuizen0Dirk J. Malan1Department of Industrial Psychology, Faculty of Economic and Management Sciences, Stellenbosch University, StellenboschDepartment of Industrial Psychology, Faculty of Economic and Management Sciences, Stellenbosch University, StellenboschOrientation: The study attempted to establish the role played by different perceived corporate social responsibility (CSR) activities on the organisational commitment of employees. Research purpose: To investigate the nomological network of variables playing a role in the relationship between Perceived CSR and Affective Commitment. Motivation for the study: Understanding the contribution of perceived corporate social responsibility to the organisational commitment of employees could inform managerial attempts to facilitate positive employee attitudes. Research approach/design and methods: The current study utilised structural equation modelling to evaluate the hypothesised multivariate causal relationships in the proposed model. A convenience sample of 172 employees of a consumer goods company completed several questionnaires, including measures of Affective Commitment, Perceived CSR, Organisational Social Identity, Perceived Organisational Justice, Psychological Contract, as well as three cultural value orientations. Main Findings: The most significant finding of the study was the positive relationship between Perceived CSR and Affective Commitment. The results revealed that Perceived CSR has a positive impact on Perceived Organisational Justice and fulfilment of the Relational Psychological Contract. Both variables impacted on Organisational Social Identity, which was positively related to Affective Commitment. Practical/managerial implications: Organisations should ensure that employees are made aware of their CSR policies and activities through corporate communication. Organisations should also invest their resources in dealing with social problems that are regarded as important by employees and engage in fair human resource practices. Contribution/Value-add: Engagement in CSR activities could help retain and attract talented candidates and increase commitment and identification with the organisation.https://sajip.co.za/index.php/sajip/article/view/2068affective commitmentemployeesnomological networkperceived social responsibilitysouth africa
spellingShingle Amorei van der Westhuizen
Dirk J. Malan
Influence of employee perceptions of corporate social responsibility on affective commitment
SA Journal of Industrial Psychology
affective commitment
employees
nomological network
perceived social responsibility
south africa
title Influence of employee perceptions of corporate social responsibility on affective commitment
title_full Influence of employee perceptions of corporate social responsibility on affective commitment
title_fullStr Influence of employee perceptions of corporate social responsibility on affective commitment
title_full_unstemmed Influence of employee perceptions of corporate social responsibility on affective commitment
title_short Influence of employee perceptions of corporate social responsibility on affective commitment
title_sort influence of employee perceptions of corporate social responsibility on affective commitment
topic affective commitment
employees
nomological network
perceived social responsibility
south africa
url https://sajip.co.za/index.php/sajip/article/view/2068
work_keys_str_mv AT amoreivanderwesthuizen influenceofemployeeperceptionsofcorporatesocialresponsibilityonaffectivecommitment
AT dirkjmalan influenceofemployeeperceptionsofcorporatesocialresponsibilityonaffectivecommitment