Prioritizing Protection by Face Masks during COVID-19: The Application of Customer Open Innovation
This research investigated consumers’ purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via Qual...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2022-02-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | https://www.mdpi.com/2199-8531/8/1/43 |