Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes

Wine and tourism represent a perfect symbiosis, as they offer a different experience to tourists and also promote the economic, social, and environmental development of wine regions. In Spain, wine tourism is an increasingly important research field and several studies have been conducted...

Full description

Bibliographic Details
Main Authors: Javier Martínez-Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Eduardo Sánchez-García
Format: Article
Language:English
Published: Instituto Universitario de Investigaciones Turísticas 2023-01-01
Series:Investigaciones Turísticas
Online Access:https://investigacionesturisticas.ua.es/article/view/21219
_version_ 1797942598565888000
author Javier Martínez-Falcó
Bartolomé Marco-Lajara
Patrocinio Zaragoza-Sáez
Eduardo Sánchez-García
author_facet Javier Martínez-Falcó
Bartolomé Marco-Lajara
Patrocinio Zaragoza-Sáez
Eduardo Sánchez-García
author_sort Javier Martínez-Falcó
collection DOAJ
description Wine and tourism represent a perfect symbiosis, as they offer a different experience to tourists and also promote the economic, social, and environmental development of wine regions. In Spain, wine tourism is an increasingly important research field and several studies have been conducted on the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens, and respecting the environment. However, to the best of our knowledge, the economic impact generated by these routes in Spain has not been addressed in the academic literature. To overcome this research gap, this paper aims to analyze the supply and demand of tourism activities by examining the evolution of the institutions involved in the Spanish wine routes, on the one hand, and the economic impact of these routes, on the other. The results show a sharp drop in the supply of institutions and the demand for tourist routes in 2020 as a result of COVID-19, with a decrease of 2.58% in the total number of institutions adhered to the wine routes, a decrease of 73.53% in the total number of visitors to the different Wine Routes of Spain and a decrease of 74.7% in the economic impact compared to the previous year. Likewise, the research shows the existence of differences between the Wine Routes of Spain in terms of the number of visitors and their economic impact, which could serve as a guide for managers to make investments through acquisitions and/or their own investments in wineries located on the routes with the greatest economic impact..
first_indexed 2024-04-10T20:09:59Z
format Article
id doaj.art-45b9319085864648999960089e752072
institution Directory Open Access Journal
issn 2174-5609
language English
last_indexed 2024-04-10T20:09:59Z
publishDate 2023-01-01
publisher Instituto Universitario de Investigaciones Turísticas
record_format Article
series Investigaciones Turísticas
spelling doaj.art-45b9319085864648999960089e7520722023-01-26T11:57:52ZengInstituto Universitario de Investigaciones TurísticasInvestigaciones Turísticas2174-56092023-01-012516810.14198/INTURI.21219Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routesJavier Martínez-Falcóhttps://orcid.org/0000-0001-9004-5816Bartolomé Marco-Lajarahttps://orcid.org/0000-0001-8811-9118Patrocinio Zaragoza-Sáezhttps://orcid.org/0000-0002-6829-1225Eduardo Sánchez-Garcíahttps://orcid.org/0000-0002-8524-4906 Wine and tourism represent a perfect symbiosis, as they offer a different experience to tourists and also promote the economic, social, and environmental development of wine regions. In Spain, wine tourism is an increasingly important research field and several studies have been conducted on the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens, and respecting the environment. However, to the best of our knowledge, the economic impact generated by these routes in Spain has not been addressed in the academic literature. To overcome this research gap, this paper aims to analyze the supply and demand of tourism activities by examining the evolution of the institutions involved in the Spanish wine routes, on the one hand, and the economic impact of these routes, on the other. The results show a sharp drop in the supply of institutions and the demand for tourist routes in 2020 as a result of COVID-19, with a decrease of 2.58% in the total number of institutions adhered to the wine routes, a decrease of 73.53% in the total number of visitors to the different Wine Routes of Spain and a decrease of 74.7% in the economic impact compared to the previous year. Likewise, the research shows the existence of differences between the Wine Routes of Spain in terms of the number of visitors and their economic impact, which could serve as a guide for managers to make investments through acquisitions and/or their own investments in wineries located on the routes with the greatest economic impact..https://investigacionesturisticas.ua.es/article/view/21219
spellingShingle Javier Martínez-Falcó
Bartolomé Marco-Lajara
Patrocinio Zaragoza-Sáez
Eduardo Sánchez-García
Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes
Investigaciones Turísticas
title Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes
title_full Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes
title_fullStr Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes
title_full_unstemmed Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes
title_short Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes
title_sort wine tourism in spain the economic impact derived from visits to wineries and museums on wine routes
url https://investigacionesturisticas.ua.es/article/view/21219
work_keys_str_mv AT javiermartinezfalco winetourisminspaintheeconomicimpactderivedfromvisitstowineriesandmuseumsonwineroutes
AT bartolomemarcolajara winetourisminspaintheeconomicimpactderivedfromvisitstowineriesandmuseumsonwineroutes
AT patrociniozaragozasaez winetourisminspaintheeconomicimpactderivedfromvisitstowineriesandmuseumsonwineroutes
AT eduardosanchezgarcia winetourisminspaintheeconomicimpactderivedfromvisitstowineriesandmuseumsonwineroutes