Seeing life through positive-tinted glasses: color-meaning associations.

There is a growing body of literature to show that color can convey information, owing to its emotionally meaningful associations. Most research so far has focused on negative hue-meaning associations (e.g., red) with the exception of the positive aspects associated with green. We therefore set out...

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Main Authors: Sandrine Gil, Ludovic Le Bigot
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4123920?pdf=render
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author Sandrine Gil
Ludovic Le Bigot
author_facet Sandrine Gil
Ludovic Le Bigot
author_sort Sandrine Gil
collection DOAJ
description There is a growing body of literature to show that color can convey information, owing to its emotionally meaningful associations. Most research so far has focused on negative hue-meaning associations (e.g., red) with the exception of the positive aspects associated with green. We therefore set out to investigate the positive associations of two colors (i.e., green and pink), using an emotional facial expression recognition task in which colors provided the emotional contextual information for the face processing. In two experiments, green and pink backgrounds enhanced happy face recognition and impaired sad face recognition, compared with a control color (gray). Our findings therefore suggest that because green and pink both convey positive information, they facilitate the processing of emotionally congruent facial expressions (i.e., faces expressing happiness) and interfere with that of incongruent facial expressions (i.e., faces expressing sadness). Data also revealed a positive association for white. Results are discussed within the theoretical framework of emotional cue processing and color meaning.
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spelling doaj.art-45c0ea46ba1e4b9e9f386739a0ee6db92022-12-22T02:40:29ZengPublic Library of Science (PLoS)PLoS ONE1932-62032014-01-0198e10429110.1371/journal.pone.0104291Seeing life through positive-tinted glasses: color-meaning associations.Sandrine GilLudovic Le BigotThere is a growing body of literature to show that color can convey information, owing to its emotionally meaningful associations. Most research so far has focused on negative hue-meaning associations (e.g., red) with the exception of the positive aspects associated with green. We therefore set out to investigate the positive associations of two colors (i.e., green and pink), using an emotional facial expression recognition task in which colors provided the emotional contextual information for the face processing. In two experiments, green and pink backgrounds enhanced happy face recognition and impaired sad face recognition, compared with a control color (gray). Our findings therefore suggest that because green and pink both convey positive information, they facilitate the processing of emotionally congruent facial expressions (i.e., faces expressing happiness) and interfere with that of incongruent facial expressions (i.e., faces expressing sadness). Data also revealed a positive association for white. Results are discussed within the theoretical framework of emotional cue processing and color meaning.http://europepmc.org/articles/PMC4123920?pdf=render
spellingShingle Sandrine Gil
Ludovic Le Bigot
Seeing life through positive-tinted glasses: color-meaning associations.
PLoS ONE
title Seeing life through positive-tinted glasses: color-meaning associations.
title_full Seeing life through positive-tinted glasses: color-meaning associations.
title_fullStr Seeing life through positive-tinted glasses: color-meaning associations.
title_full_unstemmed Seeing life through positive-tinted glasses: color-meaning associations.
title_short Seeing life through positive-tinted glasses: color-meaning associations.
title_sort seeing life through positive tinted glasses color meaning associations
url http://europepmc.org/articles/PMC4123920?pdf=render
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