CONSUMER SOVEREIGNTY AT A TIME OF GLOBALIZATION AND ICT EXPANSION
Living in a globalized world with robustly expanding information and communications technology, the 21st century consumer is exposed to innovative business models emerging in the cyberspace. On the one hand, this offers a chance of consumer empowerment and wider choice but on the other, previously u...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1221 |