Modelling the intended use of Facebook privacy settings
Background: The ineffective use of Facebook privacy settings has become commonplace. This has made it possible for corporates not only to harvest personal information but also to persuade or influence user behaviour in a manner that does not always protect Facebook users. Objectives: The objective...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2020-10-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1238 |
| _version_ | 1818551932315238400 |
|---|---|
| author | Kimberley Read Karl van der Schyff |
| author_facet | Kimberley Read Karl van der Schyff |
| author_sort | Kimberley Read |
| collection | DOAJ |
| description | Background: The ineffective use of Facebook privacy settings has become commonplace. This has made it possible for corporates not only to harvest personal information but also to persuade or influence user behaviour in a manner that does not always protect Facebook users.
Objectives: The objective of this article was to develop a research model that could be used to evaluate the influence of subjective norms, information security awareness and the process of threat appraisal on the intention to use Facebook privacy settings.
Method: In this article, the authors made use of a qualitative approach. Literature pertaining to subjective norms, information security awareness and threat appraisal was thematically analysed using Atlas.ti. Through a process of inductive reasoning, three propositions were developed.
Results: This study found that it is likely that an individual’s intention to use Facebook privacy settings will be influenced by subjective norms, information security awareness and the process of threat appraisal. To evaluate the behavioural influence of these selected constructs and relationships, a research model was developed based on both the theory of planned behaviour and protection motivation theory.
Conclusion: In this article, it is argued that the ineffective use of Facebook privacy settings may be because of the behavioural influence of subjective norms. This is compounded by the fact that most users are unaware of privacy threats. This makes these users vulnerable to Facebook-based privacy threats because the process of threat appraisal is conducted with incomplete, inaccurate or missing information. |
| first_indexed | 2024-12-12T09:06:28Z |
| format | Article |
| id | doaj.art-45c40d31f84040be80e016d1eea4ff57 |
| institution | Directory Open Access Journal |
| issn | 2078-1865 1560-683X |
| language | English |
| last_indexed | 2024-12-12T09:06:28Z |
| publishDate | 2020-10-01 |
| publisher | AOSIS |
| record_format | Article |
| series | South African Journal of Information Management |
| spelling | doaj.art-45c40d31f84040be80e016d1eea4ff572022-12-22T00:29:39ZengAOSISSouth African Journal of Information Management2078-18651560-683X2020-10-01221e1e910.4102/sajim.v22i1.1238658Modelling the intended use of Facebook privacy settingsKimberley Read0Karl van der Schyff1Department of Information Systems, Faculty of Commerce, Rhodes University, GrahamstownDepartment of Information Systems, Faculty of Commerce, Rhodes University, GrahamstownBackground: The ineffective use of Facebook privacy settings has become commonplace. This has made it possible for corporates not only to harvest personal information but also to persuade or influence user behaviour in a manner that does not always protect Facebook users. Objectives: The objective of this article was to develop a research model that could be used to evaluate the influence of subjective norms, information security awareness and the process of threat appraisal on the intention to use Facebook privacy settings. Method: In this article, the authors made use of a qualitative approach. Literature pertaining to subjective norms, information security awareness and threat appraisal was thematically analysed using Atlas.ti. Through a process of inductive reasoning, three propositions were developed. Results: This study found that it is likely that an individual’s intention to use Facebook privacy settings will be influenced by subjective norms, information security awareness and the process of threat appraisal. To evaluate the behavioural influence of these selected constructs and relationships, a research model was developed based on both the theory of planned behaviour and protection motivation theory. Conclusion: In this article, it is argued that the ineffective use of Facebook privacy settings may be because of the behavioural influence of subjective norms. This is compounded by the fact that most users are unaware of privacy threats. This makes these users vulnerable to Facebook-based privacy threats because the process of threat appraisal is conducted with incomplete, inaccurate or missing information.https://sajim.co.za/index.php/sajim/article/view/1238facebookinformation privacythreat appraisaltheory of planned behaviourinformation security awarenessnormsprotection motivation theory. |
| spellingShingle | Kimberley Read Karl van der Schyff Modelling the intended use of Facebook privacy settings South African Journal of Information Management information privacy threat appraisal theory of planned behaviour information security awareness norms protection motivation theory. |
| title | Modelling the intended use of Facebook privacy settings |
| title_full | Modelling the intended use of Facebook privacy settings |
| title_fullStr | Modelling the intended use of Facebook privacy settings |
| title_full_unstemmed | Modelling the intended use of Facebook privacy settings |
| title_short | Modelling the intended use of Facebook privacy settings |
| title_sort | modelling the intended use of facebook privacy settings |
| topic | facebook information privacy threat appraisal theory of planned behaviour information security awareness norms protection motivation theory. |
| url | https://sajim.co.za/index.php/sajim/article/view/1238 |
| work_keys_str_mv | AT kimberleyread modellingtheintendeduseoffacebookprivacysettings AT karlvanderschyff modellingtheintendeduseoffacebookprivacysettings |