Language intellectualization in new media: evolution of genre paradigm

DOI: https://doi.org/10.17721/APULTP.2022.44.48-67 The article verbalizes author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms' changes in modern society) and determines the criteria for its professional analysis...

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Main Author: Dmytro Dergach
Format: Article
Language:English
Published: Taras Shevchenko National University of Kyiv 2022-06-01
Series:Актуальні проблеми української лінгвістики: теорія і практика
Online Access:https://apultp.knu.ua/index.php/APULTP/article/view/118
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author Dmytro Dergach
author_facet Dmytro Dergach
author_sort Dmytro Dergach
collection DOAJ
description DOI: https://doi.org/10.17721/APULTP.2022.44.48-67 The article verbalizes author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms' changes in modern society) and determines the criteria for its professional analysis. These are linguistic, functional and stylistic, linguocultural and sociolinguistic dimensions of evolution of forms of social communication in mass-media sphere. The research focuses on the non-specific communicative principles of the dynamics of genres in traditional and new media, that, according to extra- and intralinguistic factors, provide different ways of fulfilling the tasks of communicative situation. The paper states actual nowadays medialinguistic aspectology for research of media genres in projection on language functions, realized in communicatively changing mass-media context, associated with psychological time and space of culture. Particular attention is paid to the dynamics of functional markers in genre paradigm of media space through the language and cognitive integration of new / traditional genres (post, comment, stories, giveaway, etc.), that in their functional combination form a macrotext, relevant for media communication nowadays. The author also touches upon discussion issues of modern communicative linguistics and media genre theory, that outline the prospects for further investigations in this scientific field: accuracy of nomination and status of certain genres, relevance / irrelevance of traditional for stylistics of the 2nd half of the 20th century genre factors – according to the modern genres of media communication, the diffuse nature of the intellectualization of mass media genre system, connected with appropriate / inappropriate differentiation of such categories, as hyper-genre, sub-genre, genre variety unit, etc. Keywords: media, new media, media communication, media genre, language function, intellect, intellectualization. Іnformation about the author: Dergach Dmytro Valerijovych  – PhD, associate professor; associate professor of the department of  stylistics and language communication; Education and scientific Institute of philology; Taras Shevchenko National University of Kyiv. ScopusID E-mail: dimyla_philolog@ukr.net   REFERENCES Beshaj, L. (2015). The Influence of Media in the Intellectualization of the Albanian Lexicon with Words Deriving from the English language. International Journal of Humanities Social Sciences and Education (IJHSSE), 2(1), 209-212 [in English]. CEDT. Collins English Dictionary and Thesaurus. URL : https://www.collinsdictionary.com/dictionary/English/intellect (last access: 02.05.2022) [in English]. Gardner, H. (1983, 2003). Frames of Mind. The Theory of Multiple Intelligences.New York: BasicBooks, 496 p. [in English]. Gonzalez, A. (2002). Language Planning and Intellectualisation. Current Issues in Language Planning, 3, 5-27. URL : https://doi.org/10.1080/14664200208668034 (last access: 02.05.2022) [in English]. Havranek, B. (1932). The Functions of Literary Language and its Cultivation. In B. Havranek, and M. Weingart (Eds.). A Prague School Reader on Esthetics, Literary Structure and Style. Prague: Melantrich, 32-84 [in English]. Khumalo, L. (2017). Intellectualization through Terminology Development. Lexikos, 27, 252-264. URL : http://www.scielo.org.za/ scielo.php?script=sci_arttext&pid=S2224-00392017000100011&lng=en&tlng=en (last access: 02.05.2022) [in English]. Lomborg, S. (2011). Social media as communicative genres. MedieKultur, 51, 55-71. https://doi.org/10.7146/mediekultur.v27i51.4012 (last access: 02.05.2022) [in English]. Macmillan Dictionary. URL : https://www.macmillandictionary.com/dictionary/british/intellect (last access: 02.05.2022) [in English]. Melo, J. M. de, Assis, F. de. (2016). Journalistic genres and formats: a classification model. Intercom: Revista Brasileira de Ciências da Comunicação, 39(1), 39-56. https://doi.org/10.1590/1809-5844201613 (last access: 02.05.2022) [in English]. Miller, C.R. (2016). Genre Innovation: Evolution, Emergence, or Something Else? The Journal of Media Innovations, 3.2, 5-6. http://dx.doi.org/10.5617/jmi.v3i2.2432 (last access: 02.05.2022) [in English]. Miller, C.R. & Kelly, A.R. (2016). Emerging Genres in New Media Environments. https://doi.org/10.1007/978-3-319-40295-6 [in English]. Oxford Dictionary. URL : https://www.lexico.com/en/definition/intellect (last access: 02.05.2022) [in English]. Piaget, J. (2011) The principles of Genetic Epistemology. Translated by Wolfe Mays. London and New York, 104 p. [in English]. Searle, J. & Vanderveken, D. (1985). The Foundations of Illocutionary Logic. Cambridge University Press [in English]. Shulinova, L. (2018). Komunikatyvnyy status komentaria v suchasniy lingvostylistyci [Communicative status of comment in modern linguostylitics]. Lingvistyka. Lingvokulturologiya, 12(1), 404-413 [in Ukrainian]. Spolsky, B. (2004). Language Policy. Cambridge: Cambridge University Press, 26 [in English]. Stern, D.B. (2002). Words and wordlessness in the psychoanalytic situation. J. Amer. Psychoanal. Assoc., 50, 221-247 [in English].
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spelling doaj.art-45d5d73814c84807a0cca4a752a371db2022-12-22T00:34:20ZengTaras Shevchenko National University of KyivАктуальні проблеми української лінгвістики: теорія і практика2311-26972523-48702022-06-01444867118Language intellectualization in new media: evolution of genre paradigmDmytro Dergach0Taras Shevchenko National University of Kyiv; department of stylistics and language communication (Ukraine)DOI: https://doi.org/10.17721/APULTP.2022.44.48-67 The article verbalizes author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms' changes in modern society) and determines the criteria for its professional analysis. These are linguistic, functional and stylistic, linguocultural and sociolinguistic dimensions of evolution of forms of social communication in mass-media sphere. The research focuses on the non-specific communicative principles of the dynamics of genres in traditional and new media, that, according to extra- and intralinguistic factors, provide different ways of fulfilling the tasks of communicative situation. The paper states actual nowadays medialinguistic aspectology for research of media genres in projection on language functions, realized in communicatively changing mass-media context, associated with psychological time and space of culture. Particular attention is paid to the dynamics of functional markers in genre paradigm of media space through the language and cognitive integration of new / traditional genres (post, comment, stories, giveaway, etc.), that in their functional combination form a macrotext, relevant for media communication nowadays. The author also touches upon discussion issues of modern communicative linguistics and media genre theory, that outline the prospects for further investigations in this scientific field: accuracy of nomination and status of certain genres, relevance / irrelevance of traditional for stylistics of the 2nd half of the 20th century genre factors – according to the modern genres of media communication, the diffuse nature of the intellectualization of mass media genre system, connected with appropriate / inappropriate differentiation of such categories, as hyper-genre, sub-genre, genre variety unit, etc. Keywords: media, new media, media communication, media genre, language function, intellect, intellectualization. Іnformation about the author: Dergach Dmytro Valerijovych  – PhD, associate professor; associate professor of the department of  stylistics and language communication; Education and scientific Institute of philology; Taras Shevchenko National University of Kyiv. ScopusID E-mail: dimyla_philolog@ukr.net   REFERENCES Beshaj, L. (2015). The Influence of Media in the Intellectualization of the Albanian Lexicon with Words Deriving from the English language. International Journal of Humanities Social Sciences and Education (IJHSSE), 2(1), 209-212 [in English]. CEDT. Collins English Dictionary and Thesaurus. URL : https://www.collinsdictionary.com/dictionary/English/intellect (last access: 02.05.2022) [in English]. Gardner, H. (1983, 2003). Frames of Mind. The Theory of Multiple Intelligences.New York: BasicBooks, 496 p. [in English]. Gonzalez, A. (2002). Language Planning and Intellectualisation. Current Issues in Language Planning, 3, 5-27. URL : https://doi.org/10.1080/14664200208668034 (last access: 02.05.2022) [in English]. Havranek, B. (1932). The Functions of Literary Language and its Cultivation. In B. Havranek, and M. Weingart (Eds.). A Prague School Reader on Esthetics, Literary Structure and Style. Prague: Melantrich, 32-84 [in English]. Khumalo, L. (2017). Intellectualization through Terminology Development. Lexikos, 27, 252-264. URL : http://www.scielo.org.za/ scielo.php?script=sci_arttext&pid=S2224-00392017000100011&lng=en&tlng=en (last access: 02.05.2022) [in English]. Lomborg, S. (2011). Social media as communicative genres. MedieKultur, 51, 55-71. https://doi.org/10.7146/mediekultur.v27i51.4012 (last access: 02.05.2022) [in English]. Macmillan Dictionary. URL : https://www.macmillandictionary.com/dictionary/british/intellect (last access: 02.05.2022) [in English]. Melo, J. M. de, Assis, F. de. (2016). Journalistic genres and formats: a classification model. Intercom: Revista Brasileira de Ciências da Comunicação, 39(1), 39-56. https://doi.org/10.1590/1809-5844201613 (last access: 02.05.2022) [in English]. Miller, C.R. (2016). Genre Innovation: Evolution, Emergence, or Something Else? The Journal of Media Innovations, 3.2, 5-6. http://dx.doi.org/10.5617/jmi.v3i2.2432 (last access: 02.05.2022) [in English]. Miller, C.R. & Kelly, A.R. (2016). Emerging Genres in New Media Environments. https://doi.org/10.1007/978-3-319-40295-6 [in English]. Oxford Dictionary. URL : https://www.lexico.com/en/definition/intellect (last access: 02.05.2022) [in English]. Piaget, J. (2011) The principles of Genetic Epistemology. Translated by Wolfe Mays. London and New York, 104 p. [in English]. Searle, J. & Vanderveken, D. (1985). The Foundations of Illocutionary Logic. Cambridge University Press [in English]. Shulinova, L. (2018). Komunikatyvnyy status komentaria v suchasniy lingvostylistyci [Communicative status of comment in modern linguostylitics]. Lingvistyka. Lingvokulturologiya, 12(1), 404-413 [in Ukrainian]. Spolsky, B. (2004). Language Policy. Cambridge: Cambridge University Press, 26 [in English]. Stern, D.B. (2002). Words and wordlessness in the psychoanalytic situation. J. Amer. Psychoanal. Assoc., 50, 221-247 [in English].https://apultp.knu.ua/index.php/APULTP/article/view/118
spellingShingle Dmytro Dergach
Language intellectualization in new media: evolution of genre paradigm
Актуальні проблеми української лінгвістики: теорія і практика
title Language intellectualization in new media: evolution of genre paradigm
title_full Language intellectualization in new media: evolution of genre paradigm
title_fullStr Language intellectualization in new media: evolution of genre paradigm
title_full_unstemmed Language intellectualization in new media: evolution of genre paradigm
title_short Language intellectualization in new media: evolution of genre paradigm
title_sort language intellectualization in new media evolution of genre paradigm
url https://apultp.knu.ua/index.php/APULTP/article/view/118
work_keys_str_mv AT dmytrodergach languageintellectualizationinnewmediaevolutionofgenreparadigm