BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat.
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/576 |
| _version_ | 1797244123166539776 |
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| author | D. Golovanova |
| author_facet | D. Golovanova |
| author_sort | D. Golovanova |
| collection | DOAJ |
| description | With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat. |
| first_indexed | 2024-03-08T04:24:11Z |
| format | Article |
| id | doaj.art-45e14ba1d7ec46dbb016a090eac652e4 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:06:00Z |
| publishDate | 2017-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-45e14ba1d7ec46dbb016a090eac652e42024-03-26T14:22:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-01-0101188191576BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISED. Golovanova0ФГБОУ ВО «Финансовый университет при Правительстве РФ»With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat.https://vestnik.guu.ru/jour/article/view/576web 2.0social mediaweb 2.0reputationreputation managementresponse strategiessocial media threat |
| spellingShingle | D. Golovanova BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE Вестник университета web 2.0 social media web 2.0 reputation reputation management response strategies social media threat |
| title | BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE |
| title_full | BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE |
| title_fullStr | BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE |
| title_full_unstemmed | BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE |
| title_short | BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE |
| title_sort | business reputation and social media the development of a marketing strategy based on threats to the enterprise |
| topic | web 2.0 social media web 2.0 reputation reputation management response strategies social media threat |
| url | https://vestnik.guu.ru/jour/article/view/576 |
| work_keys_str_mv | AT dgolovanova businessreputationandsocialmediathedevelopmentofamarketingstrategybasedonthreatstotheenterprise |